McDonald's tests fresh beef in another burger
Joseph Pisani, Associated Press
via Yahoo! Finance - January 2, 2018
NEW YORK (AP) -- McDonald's is testing the use of fresh beef in another burger, the latest move by the fast food chain to swap out frozen beef as it seeks to improve its image.
The company said Tuesday that the new burger, called Archburger, is being tested in seven McDonald's restaurants in Tulsa, Oklahoma. McDonald's held similar tests for fresh beef Quarter Pounders for about a year before announcing in March that it would roll it out to most of its 14,000 restaurants by the middle of this year. McDonald's said the latest test is limited, and it is seeking feedback from customers and its restaurants.
McDonald's Corp. has made several changes to its menu in recent years in an attempt to appeal to Americans who are increasingly concerned with the ingredients in their food. The world's largest burger chain, for example, has cut artificial preservatives from Chicken McNuggets and switched out the apple juice in its Happy Meals for one with less sugar.
Fresh beef is a big change for the Oak Brook, Illinois-based company, which has relied on frozen beef patties for more than 40 years...
Fresh beef from McDonald's? Here comes the Archburger
Zlati Meyer, USA TODAY
Jan. 2, 2018
McDonald’s is testing a new burger that is made with fresh beef, the Archburger.
A reference to the company's Golden Arches logo, the Archburger is going for a trial run at seven locations in the U.S. according to a research note by the brokerage Instinet.
In March, the Oak Park, Ill.-based chain announced it would start making its iconic Quarter Pounder with fresh beef in 2018.
McDonald's has been under increasing pressure to move to fresh-beef burgers due to the popularity of rival chains that offer them, from Shake Shack to In-N-Out Burger.
Instinet analyst Mark Kalinowski identified two test sites -- one in Plano, Texas, and one in a suburb of Tulsa, Okla. Both are selling a regular Archburger with cheese, pickle, onions and Arch Sauce for $2.19. An Archburger L&T, which also has lettuce and tomato, is going for $2.69. A Bacon Archburger is $2.89.
The Plano restaurant's menu board includes the tagline "One bite and you'll believe" and the promise of "fresh beef cooked when you order," according to Kalinowski.
McDonald's confirmed the Archburger test, but declined to share details.
"We.. look forward to gaining valuable feedback from our customers and crew. We are continuing to raise the bar for our customers with new menu items and ways to experience our brand," the company said in a statement.
More than 20 years ago, McDonald's tried out an Arch Deluxe burger aimed at adults with a mustard and mayonnaise sauce. The product, which cost $150 million to develop and roll out, was considered a flop.
McDonald's has since before to go upscale...