Beef Checkoff's #RethinkTheRanch Campaign Promotes Use of Modern Tech in Cattle Production
Oklahoma Farm Report
06 Dec 2017
The beef checkoff is using its beef-promoting #RethinkTheRanch campaign to help consumers gain a better understanding of how cattle producers are using advanced technology to benefit their businesses and the environment.
A perfect example of how technology is being used can be found at the Bear Valley Ranch, located near Parkville, California. The Kester family put down roots and started ranching there 150 years ago in 1867. Back then, no one could have predicted how technology would be used to manage cattle and operate ranches and farms.
“Every time there is a new technology, we try to take advantage of it,” says Kevin Kester. “Most recently, we purchased a commercial drone that we use to gather cattle, look at our water troughs, and make sure everything is functioning correctly.”
Kevin says that with over 100 miles of roads on the ranch, the drone saves them a lot time and energy that would be taken up in driving down those roads.
“If cattle are in a rugged part of the country where it’s harder to herd them on horseback, we can fly the drone over them and get them moving in the direction we want for gathering them,” he says.
Along with drone technology, the Kesters are using solar technology to operate water systems and manage grazing systems.
“We’ve developed a lot of solar technology for our water systems that allows us to pump water in the higher elevations,” he says...