GM launches Marketplace for in-car shopping and reservations
by Darrell Etherington, Tech Crunch
Dec 5, 2017
GM is making it possible to shop right from your vehicle’s infotainment system, while on the go. The carmaker is pushing out an update for model year 2017 and later vehicles, which will go out to all cars even if the owner doesn’t have a paid in-car Wi-Fi data subscription, that adds ‘Marketplace,’ a new kind of commerce platform.
Marketplace is already rolling out to Chevrolet, Buick, GMC and Cadillac cars, and offers a number of possible purchase options through partners at launch, including Dunkin’ Donuts, Wingstop, Shell, ExxonMobil, Applebee’s and more. GM focused on retailers and gas station providers initially because these stand to have the most impact in terms of making car owner’s drive easier.
You can also make reservations at restaurants via Marketplace (TGI Fridays is on board right now), as well as reserve parking spots ahead of time and then pay for time. And the in-dash Marketplace purchasing process is actually intended to be used while you’re actually driving, with a purchase flow that’s intended to minimize distraction and keep attention on the road.
I spoke to GM Director of Global Digital Experience & Connected Vehicles John McFarland about why GM chose to build an in-vehicle ecommerce platform, and in particular one designed to actually be used while driving...
more, including video