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· Target CEO tries to find a ray of light amid growing doom and gloom in retail
· Target debuts first 'next-gen' store
Target CEO tries to find a ray of light amid growing doom and gloom in retail
Target and other retailers are adapting to pressure from online sales by offering experiences shoppers couldn't get online at their brick and mortar locations.
CEO Brian Cornell discusses Target's plans, which include introducing new store brands, expanding online services and offering expert shopping assistants.
via CNBC - Nov 13, 2017
Target CEO Brian Cornell says he's optimistic about the holiday season and consumer confidence, and still sees lots of opportunities in retail.
As all stores head into the crucial season, the Minneapolis-based discounter he has led since 2014 has been revamping its stores, opening smaller locations in urban markets and trying to offer more expert customer help in areas like food, clothing, and electronics.
Retailers overall are under pressure to make the stores more inviting and offer experiences shoppers couldn't get online, as customers increasingly opt for the convenience of shopping online.
Target is offering new store brands, eight of which will be available for the first time for the holiday season. That includes the much-anticipated Heart & Hand by Magnolia, a lifestyle brand from Chip and Joanna Gaines of HGTV's "Fixer Upper."
Target's also been expanding online services including now shipping online orders from 1,400 of its 1,800 stores for faster delivery. It's hiring 100,000 temporary workers, a 40 percent increase from last year, to working in its stores, stocking shelves or fulfilling online orders.
Cornell spoke recently with The Associated Press about the holiday season and how consumers are feeling. The interview was edited for length and clarity.
Q: Why do you feel optimistic about the season? ...
Q: What's been the reaction to Target's move to add dedicated experts? ...
Q: What's the state of the consumer? ...
Q: Given a rash of layoffs at stores, do you think the retail industry is still the entry point into the workforce? ...
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Target debuts first 'next-gen' store
Anna Caplan, Rare.us
via AJC.com - Nov. 13, 2017
It’s a first for Target: The red-themed retailer recently unveiled its first “next-gen” store in Richmond, Texas, near Houston.
The 124,000-square-foot store opened last week. It’s the first of hundreds of stores the retailer plans to open in the next two years.
“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” Target’s chairman and CEO Brian Cornell said earlier this year. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”
One of the differences shoppers may notice between the new Target design and other locations is how the “next-gen” store is two concepts within one.
According to Target spokespersons, for the convenience of the on-the-go-shopper, one side of the store comes with grocery items and pick-up for those who prefer to order online.
The other side of the Target store is similar to a virtual department store, according to Target representatives. Shoppers can find items from Chip and Joanna Gaines’ new “Hearth & Hand” collection in that section of the store...