How does the carbon footprint of U.S. beef compare to global beef?
The beef checkoff is seeking to reclaim discussions of sustainability from activists using the buzzword against beef producers.
Amanda Radke, BEEF Magazine
Nov 12, 2017
Sustainability ó itís a hot topic of discussion these days as our population continues to grow and available resources become fewer and fewer as grasslands and forests are replaced with the concrete jungles of urban sprawl.
Yet, if you ask an environmental activist about this topic, he would say agriculture is to blame. This is despite the fact that modern food production uses less land, water and other natural resources to produce an abundance of food that is widely available to consumers.
However, itís easy to take modern food production practices for granted when we have full bellies.
Sustainability is a buzzword that has been stolen by activists and used as a weapon to criticize, attack and demonize todayís farmers and ranchers. Itís a word that is difficult to define, but for beef producers, itís always been about conserving the land, producing more nutritious and safe beef and passing on our legacy to the next generation.
When you put it into laymanís terms, sustainability isnít that complicated; however, misconceptions about beef production continue to plague us. One that we hear over and over again is the lie that todayís U.S. beef production chain emits too many greenhouse gases. If we would simply go meatless on Mondays, we could continue to drive our gas-guzzling SUVs and live in energy-zapping mansions without feeling guilty. Itís the cheeseburger thatís causing all the damage, right?
Not so fast...
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