Plant-Based Pioneer Hampton Creek To Launch Vegan 'Scrambled Egg'
The FDA has said the product's main ingredient is safe for consumption
Plant Based News
August 10, 2017
A Silicon Valley plant-based start-up will be launching a vegan alternative to scrambled egg within months.
Hampton Creek - whose flagship item is plant-based 'mayonnaise' Just Mayo - has based its new product, dubbed Just Scramble, on a mung bean isolate protein referred to as 'Jack'.
According to the company, Jack is 'an egg substitute that contains 20 per cent more protein than a chicken egg with zero cholesterol'.
The brand plans to use the ingredient in the development of further products.
According to Hampton Creek Communications Director Andrew Noyes, Jack has been given the Food and Drug Administration's [FDA] stamp of approval.
He said: "Hampton Creek has just been notified by the FDA that our submission for mung bean protein isolate nicknamed ‘Jack’ has been met with a ‘No Questions’ letter from the agency, meaning there are no concerns around safety and it is ‘Generally Regarded as Safe’ (GRAS)...