Meat snack segment poised for growth


by Joel Crews, MEAT+POULTRY

July 13, 2017


LONDON – Global growth in the meat snack market is alive and well, according to a new report from Technavio that indicates the segment will grow in value by as much as 9 percent annual growth between 2017 and 2021. In its report, “Global Meat Snacks Market 2017-2021,” the research and analysis firm forecasts $3.2 billion incremental growth between the current value of the market for meat snacks ($6.27 billion in 2016) and the value of the segment in 2021 ($9.47 billion).


Technavio attributes the growth to consumers’ “rising awareness of healthy, low calorie, and high protein foods, and a healthy lifestyle.” Among meat snack varieties, jerkies are preferred among US consumers and represent about 50 percent of the global meat. In the jerky category, beef-based products account for 80 percent of that market.


According to the report, convenience store sales of meat snacks represented approximately 53 percent of revenues in 2016. Technavio also identifies the top vendors in the meat snack space, including:


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