New ‘Raised Without Antibiotics’ label launched


By Alistair Driver, Pig World (UK)

June 15, 2017


A new label on bacon informing consumers pigs have been ‘Raised Without Antibiotics’ has been launched in major retailers across the country.


The label has the backing of the Alliance to Save Our Antibiotics (ASOA) but the National Pig Association (NPA) has urged caution, warning that it ‘must not be used as a gimmick just to sell pork’.


The labels will appear for the first time this month in-store and online on Dry Cured Smoked Back Bacon, Dry Cured Unsmoked Back Bacon and Dry Cured Smoked Streaky Bacon on sale at Morrisons, Tesco, Ocado, Costco, Nisa, Budgens, Spar & Amazon Fresh. It is available from £3.


The pork is marketed by a company called spoiltpig, which has marketed high welfare pork to retailers for a number of years. It comes from RSPCA Assured pigs produced by Brydock Farms, which is owned by Karro.


Under the new system, pigs will be treated for antibiotics when necessary, usually on an individual basis. Any treated pigs will then be sold separately under a Freedom Food label, but will not carry the antibiotic label.


Farming system ...


NPA response ...