Chinese consumers can’t get enough Danish food

One aspect of the emergence of an increasingly affluent middle class in China has been a demand for foodstuffs from Denmark

 

by Stephen Gadd, The Copenhagen Post (Denmark)

May 18th, 2017

 

Last year, the monetary value of sales of Danish foodstuffs to China and Hong Kong reached almost 13 billion kroner.

 

And now the recently-signed agreement between the Danish and Chinese governments allowing the export of processed pork, such as sausages and ham, should lift these numbers even more.

 

Michael Stahlschmidt, the chief trade policy and market access consultant at the Danish agriculture and food council, Landbrug & Fødevarer, thinks there are a number of reasons for the increasing sales figures.

 

“Firstly, there is a growing group of well-off Chinese who can afford both quality food and trips abroad where they become inspired by food from other parts of the world. Secondly, Denmark and Danish foods are a strong brand in China,” he said.

 

“A conservative estimate is that we could export another 250 million kroner’s worth of foodstuffs per annum as a result of the new agreement alone.”

 

Food safety paramount

 

Denmark is one of the first countries in the world to make such an agreement with China. The high degree of food safety here has been a contributing factor...

 

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