U.S. meat sales could reach $100 billion within five years


By Mark Dorenkamp, Brownfield

May 16, 2017


A market research firm says U.S. meat sales will reach nearly $100 billion dollars by 2021.


Packaged Facts reports demand for animal protein will continue to grow in the face of challenges from plant-based protein alternatives.


A study by the firm called “Meat and Poultry: U.S. Retail Market Trends and Opportunities,” examines current and predicted topics including consumer attitudes, value-added products, and animal welfare.


With a higher price point, the report says meat will dominate dollar sales despite trailing poultry in per-capita consumption volume.


Meat substitutes are expected to account for less than $2 billion of the projected $100 billion dollars...