In this file:

 

·         Pork Giant Smithfield Pushes Into the Market for Plant Protein

… launching a new line of soy-based products under its Pure Farmland brand, including burgers, meatballs and breakfast patties, according to a statement on Monday…

 

·         Media Release: Smithfield Foods Launches Plant-Based Protein Portfolio Under Pure Farmland™ Brand

New Meat-Alternative Products Hitting Shelves in September

 

·         The World’s Largest Pork Producer Just Launched ‘Bleeding’ Vegan Meat

Smithfield Foods is the world's largest pork producer. Now it also hopes to become the biggest name in vegan meat with Pure Farmland.

 

·         Swine fever takes toll on profit at Chinese pork giant WH Group

… 16.9% fall in first-half profit as higher meat prices due to a devastating hog disease hurt margins at the world’s top pork processor…

 

 

Pork Giant Smithfield Pushes Into the Market for Plant Protein

 

Deena Shanker and Lydia Mulvany, Bloomberg

via Yahoo Finance - August 12, 2019

 

(Bloomberg) -- The world’s largest pork processor is entering the fast-growing market for plant-based protein.

 

Smithfield Foods, a $15 billion food company, is launching a new line of soy-based products under its Pure Farmland brand, including burgers, meatballs and breakfast patties, according to a statement on Monday.

 

Big meat companies are racing to catch-up as plant-based protein resonates with consumers. Beyond Meat Inc. has surged since its trading debut in May and its burgers and sausages are now in thousands of stores and restaurants across the U.S. Impossible Foods, its chief rival, recently expanded its burger nationwide with the fast-food chain Burger King.

 

Smithfield follows other large meat companies in embracing alternative protein. Tyson Foods has announced it will offer a burger made of half beef and half pea protein, while Perdue Farms is launching “Chicken Plus” nuggets made from a blend of chicken, cauliflower and chickpeas.

 

The companies, watching the success of Beyond and Impossible, are trying to cash in on the rise of the “flexitarian” lifestyle --consumers who aren’t avoiding meat entirely, but want to reduce their consumption by replacing it with other plant-based options…

 

more  

https://finance.yahoo.com/news/pork-giant-smithfield-pushes-market-185900378.html

 

 

Smithfield Foods Launches Plant-Based Protein Portfolio Under Pure Farmland™ Brand

New Meat-Alternative Products Hitting Shelves in September

 

Source: Smithfield Foods

via Globe Newswire - August 12, 2019

 

SMITHFIELD, Va., Aug. 12, 2019 (GLOBE NEWSWIRE) -- Smithfield Foods, Inc. today announced that it is launching a plant-based protein portfolio under the company’s Pure Farmland™ brand. The new line comes in a variety of breakfast patties, meatballs, burger patties, and pre-seasoned protein starters to help consumers grow their plant-based protein options for all meal occasions, including breakfast, lunch, dinner, and appetizers.

 

The brand-new Pure Farmland soy-based line features eight fresh, versatile, juicy, and flavorful products. Proudly crafted in the USA, all items are made with natural flavors, are gluten and dairy free, and serve as a good source of protein. Given that soy is a complete protein, it provides levels of all essential amino acids that many other plant proteins do not provide.

 

Pure Farmland products cater to those who choose a “flexitarian” eating style, in which they are actively trying to consume less meat in their diets. In the past, consumers have had to compromise on taste when choosing meat alternatives, but, with Pure Farmland, consumers can enjoy plant-based protein that fits easily into their favorite dishes, without sacrificing flavor.

 

The new Pure Farmland items include:

 

·         Simply Seasoned Plant-Based Burger Patties

·         Plant-Based Burger Patties with Dairy Free Cheddar Alternative

·         Homestyle Plant-Based Meatballs

·         Italian Style Plant-Based Meatballs with Dairy Free Parmesan Alternative

·         Savory Original Plant-Based Breakfast Patties

·         Maple Plant-Based Breakfast Patties

·         Simply Seasoned Plant-Based Protein Starters

·         Mild Italian Style Plant-Based Protein Starters

 

“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right,” said John Pauley, Chief Commercial Officer for Smithfield Foods. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”

 

Offered in sustainable packaging with trays made from more than 50% recycled material, Pure Farmland has committed to empower local farmers and farms by partnering with the American Farmland Trust. With every package sold, the brand pledges to donate the cost of protecting one square foot of farmland. These donations will help the American Farmland Trust continue to further its mission of not only protecting the nation’s farm and ranch land, but also promoting sound farming practices and supporting farmers.

 

Pure Farmland plant-based protein products will be available in the fresh, refrigerated sections of grocery retailers nationwide in mid-September. For more information, visit www.Pure-Farmland.com.

 

About Pure Farmland™

Pure Farmland™ is a maker of high-quality, plant-based protein products, such as breakfast patties, burger patties, meatballs, and pre-seasoned protein starters and serves retail customers. Pure Farmland products are proudly crafted in the USA with soy protein, coconut oil, natural flavors, are gluten and dairy free, and serve as a good source of protein. To learn more about Pure Farmland, please visit www.Pure-Farmland.com, and connect with us on Facebook, Instagram and Pinterest. Pure Farmland is a brand of Smithfield Foods.

 

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook’s®, Gwaltney®, Carando®, Margherita®, Curly’s®, Healthy Ones®, Morliny®, Krakus®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com, and connect with us on Facebook, Twitter, LinkedIn, and Instagram.

 

About American Farmland Trust

American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. AFT launched the conservation agriculture movement and continues to raise public awareness through our No Farms, No Food message. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and supported thousands of farm families. Learn more at www.farmland.org.

 

Contact:

Morgan Calef

HUNTER on behalf of Pure Farmland

(212) 679-6600

mcalef@hunterpr.com

 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/812ae9cf-c782-410a-8d09-1dd049a59885

 

source url

https://www.globenewswire.com/news-release/2019/08/12/1900653/0/en/Smithfield-Foods-Launches-Plant-Based-Protein-Portfolio-Under-Pure-Farmland-Brand.html

 

 

The World’s Largest Pork Producer Just Launched ‘Bleeding’ Vegan Meat

Smithfield Foods is the world's largest pork producer. Now it also hopes to become the biggest name in vegan meat with Pure Farmland.

 

Jill Ettinger, Live Kindly

August 12, 2019

 

Smithfield Foods, the world’s largest producer of pork products, has set its sights on the vegan market. The company, which is a subsidiary of China’s WH Group, announced the launch of its first vegan range today.

 

The Smithfield-owned Pure Farmland brand mimics Beyond Meat’s and Impossible Foods’ “bleeding” plant meat products that have sparked a vegan food revolution in recent months. Pure Farmland will launch with eight initial products including vegan burgers, meatballs, breakfast patties, and ground beef style “protein starters”. Some of the items will also feature vegan cheese; a burger with dairy-free cheddar, and meatballs with dairy-free parmesan. It’s the first time a major U.S. pork producer has launched vegan meat and dairy products.

 

“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right,” John Pauley, Chief Commercial Officer for Smithfield Foods, said in a statement. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”

 

Smithfield Pivots Toward Plants

 

The new range also calls attention to local farmers through a partnership with the American Farmland Trust.

 

“With every package sold, the brand pledges to donate the cost of protecting one square foot of farmland,” the company noted in a press release. “These donations will help the American Farmland Trust continue to further its mission of not only protecting the nation’s farm and ranch land, but also promoting sound farming practices and supporting farmers.”

 

Smithfield Foods has come under fire for its hog farms. Undercover drone footage in 2014 exposed massive manure lagoon runoff linked to widespread air and water pollution in North Carolina. Other investigations have exposed animal abuse by Smithfield employees.

 

But a shift toward the burgeoning vegan meat category could help the brand pivot away from questionable practices...

 

more, including links, product image

https://www.livekindly.com/smithfield-foods-vegan-meat/

 

 

Swine fever takes toll on profit at Chinese pork giant WH Group

 

by Dominique Patton, Reuters

August 13, 2019

 

BEIJING, Aug 13 (Reuters) - China’s WH Group on Tuesday reported a 16.9% fall in first-half profit as higher meat prices due to a devastating hog disease hurt margins at the world’s top pork processor.

 

Profit attributable to owners of the company, before biological fair value adjustments, came to $463 million compared with $557 million a year earlier, while operating profit fell 11.8% to $765 million.

 

African swine fever, which has swept across China over the past year, is fatal to pigs but does not harm people. China’s pig herd - the world’s largest - shrank 25.8% in June compared with the same month a year earlier due to the disease, while the sow herd shrank 26.7%, according to official data. Many believe losses are more than twice that number, however.

 

“We anticipate the greatest challenge in China is the continuously soaring hog prices as a result of growing supply shortages, which will push down our packaged meats margin,” the company said in a statement.

 

Live pig prices have climbed strongly since mid-June and in some areas, such as populous Guangdong province in the south, they have doubled since April JCI-HOG-GDONG to almost 28 yuan ($3.96)a kg.

 

WH Group said that sales of packaged meats in China were flat as the consumer market slowed and the firm raised prices.

 

But operating profits from the segment declined substantially as pork and chicken costs rose, and the company spent more on marketing.

 

In Europe, higher costs also reduced the benefit from stronger sales but a push to higher value products in the United States saw a strong gain in profits.

 

Packaged meats make up more than half of the group’s revenues, which came to $11.1 billion for the six months. The sector accounted for almost all of the operating profits.

 

Speaking to reporters, Ma Xiangjie, president of the group’s China unit, Henan Shuanghui Investment and Development, said the company had raised prices three times during the first half…

 

more

https://www.reuters.com/article/wh-group-results/update-1-swine-fever-takes-toll-on-profit-at-chinese-pork-giant-wh-group-idUSL4N2592FA