Hormel: Fast as Beep by BBDO Minneapolis

 

Agency: BBDO Minneapolis

Client: Hormel

Date: Aug 2019

Source: The Drum | Creative Works

 

The new Hormel Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the spots feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second Hormel Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.

 

The campaign offers Hormel Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, Hormel Compleats are faster than the competition. As a matter of fact, they’re Fast as Beep.

 

The new spots will run as both online video and social media.

 

Credits

 

Client: HORMEL® Compleats

 

Marketing Director: Nicole Behne

 

Brand Manager: Meghan Baumann

 

Brand Manager: Elias Constantine

 

Agency: BBDO Minneapolis

 

Chief Creative Officer, Worldwide: David Lubars

 

Executive Creative Director: Tim Mattimore

 

Creative Director: David Mackereth

 

Art Director: Alaina Peterson

 

Copywriter: Nick Tiso

 

Producer: Peter McLarnan

 

SVP Group Account Director: Ali Siviter

 

Account Director: Matt Mullin

 

Planning Director: Theo Schweitz

 

Production Company: Picrow

 

document, plus video [2 @ 0:15 min. ea.]

https://www.thedrum.com/creative-works/project/bbdo-minneapolis-hormel-fast-beep