Hormel: Fast as Beep by BBDO Minneapolis


Agency: BBDO Minneapolis

Client: Hormel

Date: Aug 2019

Source: The Drum | Creative Works


The new Hormel Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the spots feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second Hormel Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.


The campaign offers Hormel Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, Hormel Compleats are faster than the competition. As a matter of fact, they’re Fast as Beep.


The new spots will run as both online video and social media.




Client: HORMEL® Compleats


Marketing Director: Nicole Behne


Brand Manager: Meghan Baumann


Brand Manager: Elias Constantine


Agency: BBDO Minneapolis


Chief Creative Officer, Worldwide: David Lubars


Executive Creative Director: Tim Mattimore


Creative Director: David Mackereth


Art Director: Alaina Peterson


Copywriter: Nick Tiso


Producer: Peter McLarnan


SVP Group Account Director: Ali Siviter


Account Director: Matt Mullin


Planning Director: Theo Schweitz


Production Company: Picrow


document, plus video [2 @ 0:15 min. ea.]