TFI’s new livestock certification program aims to “build global appetite for quality Australian meat”

 

Beef Central (Australia)

August 13, 2019

 

BEEF and sheepmeat processor Thomas Foods International has launched a new livestock certification program aiming to protect and build on Australia’s reputation for the highest quality, ethically and sustainably-raised beef, lamb, mutton and goat products.

 

Under the new ‘Thomas Family Guarantee’ certification, product will be verified as meeting labelling requirements including:

 

·         Raised without Antibiotics

·         No Added Hormones

·         Humanely Raised

·         Sustainable

 

It also incorporates optional additional programs for Grassfed, Grainfed and Organic classifications.

 

“This is a non-onerous, concise and standardised program that provides the key supply chain information markets and customers across the globe are demanding of imported meat products, particularly in the US and European Union,” TFI national livestock manager Paul Leonard told stakeholders in a statement.

 

“Ultimately, the Thomas Family Guarantee is all about securing the best outcomes for our customers and suppliers,” he said.

 

Greater supply chain transparency was an essential ingredient in securing and building the future appetite for Australian meat, TFI said.

 

“In this highly-competitive global market, consumers understandably want reassurance they are receiving top quality product,” Mr Leonard said.

 

“Australia already has a reputation for high quality. However, it’s important for our industry and farmers across the country that we continue to provide proof of this comparative advantage.

 

“By providing transparency and verification through meaningful quality assurance programs we can continue to access lucrative target markets for Australian primary producers,” he said.

 

Beef Central has asked for clarification on a number of points following the release if the TFI statement, but has not heard back at time of publication. We will provide answers to readers on the following, when we receive a response:

 

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