Programme Shares US Red Meat Attributes with Chinese Culinary Instructors


The Cattle Site

07 August 2019


CHINA - Working to educate culinary instructors in southern China about the quality and taste of US beef and pork, USMEF partnered with the USDA Agricultural Trade Office (ATO) in Guangzhou to host a "train the trainer" programme.


Funded by the Beef Checkoff Programme and the National Pork Board, the initiative included cooking demonstrations, tasting sessions and introductions to several cuts, including US beef chuck roll and US pork CT butt.


USMEF is a subcontractor of the Beef Checkoff Programme and a subcontractor of the National Pork Board.


"We previously focused our efforts on promoting US beef and pork in the hotel, restaurant and institutional (HRI) and retail sectors in the southern part of China, but this was a new approach," said Ming Liang, USMEF marketing director in China.


"We think it is important to keep culinary teachers and students updated on US red meat recipe and menu ideas and on any new cuts that may fit well in China’s culinary scene. When the future chefs and kitchen managers graduate and go to work, we want them to know how to prepare US beef and pork in restaurants or hotels."


About 40 instructors from the Guangdong Trade School’s culinary division and its Sino-American baking school participated in the seminar. The culinary division trains an average of 600 student chefs each year.


"The goal was to show the instructors what makes the US a great food nation," said Liang. “They were taught how to prepare American-style dishes and develop ways to integrate US ingredients into their own cooking and in the lessons they give to their students, who typically go on to work in restaurants and hotels throughout China."


During the workshop...