Another Meat Company Just Bought a Vegan Business

The owners of Jensen Meat Company have acquired vegan meat brand Before the Butcher. The plant-based brand's UNCUT range will be available in supermarkets this summer.


Liam Pritchett, Live Kindly

August 10, 2019


The owners of Jensen Meat Company, Jeff and Greg Hamann, have acquired plant-based startup Before the Butcher.


Founded in 2017, U.S.-based Before the Butcher specializes in vegan meat for the foodservice sector. It has also created a range of plant-based meats for retail distribution, called UNCUT.


UNCUT’s products — which include four different vegan, non-GMO, gluten-free burgers, chicken chunks, chorizo, and breakfast sausage — will be available in major retailers across the U.S. this summer, although the specific grocery stores are currently unnamed.


Jensen Meat Company specializes in the processing of ground beef, also for the foodservice sector.


Before the Butcher announced the acquisition in June. CEO Danny O’ Malley said in a press release, “this acquisition validates our diversified product strategy and also gives us both the financial resources and the production capacity to support our strong growth forecasts.”


“All of our products are made with concern for the environment, human health, and animal welfare,” the brand says on its website. O’ Malley is adamant that Before the Butcher will remain 100 percent plant-based, but the new backing means the company can drastically increase production.


The acquisition by Jensen Meat Company gives Before the Butcher access to $25 million credit, a 90,000-square-foot food production space, and even cold storage warehousing facilities. “It effectively turns us from a startup to a major player in the space,” said O’ Malley.


High Demand For Plant-Based Meat


More and more meat-focused companies are producing new plant-based lines or buying shares in vegan brands.


Major U.S. meat producer Tyson Foods, for example...


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