In this file:
· Meatless companies fight for relevance in age of Beyond Meat
The meatless-meat category is facing a renaissance, and legacy veggie burger brands are fighting to stay relevant in the frozen-food aisle…
· Beyond Meat and Impossible Foods Are Taking on These 3 Foods After Burgers
· Beyond Meat’s stock briefly falls below secondary offering price
Meatless companies fight for relevance in age of Beyond Meat
Olivia Rockeman and Leslie Patton, Bloomberg L.P.
via The Detroit News - Aug. 9, 2019
The meatless-meat category is facing a renaissance, and legacy veggie burger brands are fighting to stay relevant in the frozen-food aisle.
Frozen bean and veggie-based patties dominated the market for meat alternatives for years. Now, Impossible Foods Inc. and Beyond Meat Inc. have grabbed the attention of vegans and meat-eaters alike by developing plant-based burgers that imitate beef, even using beet powder or other ingredients to make the patties “bleed.”
“It isn’t like this is a totally new space,” said Bob Nolan, senior vice president of demand sciences at Conagra Brands Inc. Veggie patties have been around for years, but they weren’t “of the quality that they are today.” he said.
Since Beyond Meat arrived on the scene in 2013, sales of meat substitutes among the nine largest producers have climbed 56%, according to Euromonitor International. Yet with more upstarts entering the market, the share among companies is spread thinner every year. Kellogg Co.’s MorningStar Farms brand has lost about half of its piece of the pie since 2013, even as its sales have grown, data from the research firm show.
A fresh focus on plant-based meat substitutes has encouraged alternative protein makers to change their recipes, upgrade packaging and invest in new plant-based initiatives. Some brands have extended their scope to meatless chicken, bacon and sausages to further differentiate in an increasingly crowded veggie burger aisle.
People used to view meat alternatives “as a compromise,” Nolan said. “These new guys showing up have brought new attention into it.”
Getting Closer ...
Growth Opportunities ...
Beyond Meat and Impossible Foods Are Taking on These 3 Foods After Burgers
It's not just burgers ripe for disruption.
By Mike Brown, Inverse
August 9, 2019
Plant-based meat, not content with replacing Burger King burgers, is dreaming bigger. This week, the two biggest names in the sector made steps into new areas to try and get more consumers to ditch meat.
The rapidly-growing industry, which counts Beyond Meat and Impossible Foods as two of its superstars, is expanding its sights and looking to more products to see what it can plantify. Research into American food sales from the pro-plant think tank Good Food Institute last month showed the industry is now worth $800 million and accounts for two percent of packaged meat sales. Amid these warm projections, Beyond Meat’s stock price has skyrocketed since its May initial public offering, and Burger King is expected to roll out an Impossible-packed Whopper across the United States after a successful trial run.
The concept involves using plant matter to recreate the tastes of meat. Beyond Meat, for example, touts its “marbling” effect to simulate the feel of fat in the mouth. The sector is expected to account for 25 percent of the value of global meat consumption by 2040, with conventional meat on 40 percent and lab-grown meat created with stem cells reaching 35 percent.
That could mean big changes for the environment and agriculture as a whole. Around 80 percent of farmland is dedicated to animals, despite only accounting for 18 percent of calories in food. Joseph Poore, lead author of the University of Oxford study, stated in May 2018 that going vegan has an effect on the environment “far bigger than cutting down on your flights or buying an electric car.”
Plant-based meats could help spur a reduction in meat consumption. To reach those dizzying figures for market penetration, plant-based firms can’t just focus on burgers. Other than burgers, Beyond Meat also offers ground beef for making meatballs and the like, sausage in both bratwurst and Italian styles, and beef crumbles ideal for dishes like tacos. Impossible Foods lists tacos, empanadas, pizza, chili cheese fries, meatballs and breakfast sandwiches among its roster.
Here’s where the concept is about to go from here.
1. Bao ...
2. Sandwich ...
3. Fish ...
Beyond Meat’s stock briefly falls below secondary offering price
Shares of Beyond Meat briefly fell below its secondary offering price of $160.
The company’s stock has tumbled since it announced the secondary offering.
Beyond priced its initial public offering at $25 per share, but the stock has surged since May.
Amelia Lucas, CNBC
Aug 8 2019
Shares of Beyond Meat briefly fell below its secondary offering price of $160 Thursday.
Beyond’s stock, which has a market value of $9.8 billion, briefly fell nearly 5% to $158.81 per share in morning trading before regaining some of those losses.
Competitor Impossible Foods, which is privately held, announced Thursday that it had secured a deal with Sodexo. The foodservice company, which has contracts with universities, hospitals and prisons, will serve the Impossible Burger and other plant-based products at more than 1,500 locations.
The El Segundo, California-based company announced its secondary offering along with its second-quarter results July 29. Since then, the company’s stock has tumbled more than 27%.
On July 31, Beyond priced its secondary offering of 3.25 million shares at $160 per share, six times its IPO price. The price was 18.6% below its closing price the previous day, offering buyers a steep discount on the stock.
CEO Ethan Brown, who put 39,000 shares on the market, will net roughly $6 million from the sale after underwriting discounts and commissions...