In this file:
· McDonald’s Canada Doubles Down On Beef With ‘Remastered’ Burgers
· Lord of the fries: McDonald's UK boss vows to prove the snobs wrong with vegan nuggets and a new green agenda
McDonald’s Canada Doubles Down On Beef With ‘Remastered’ Burgers
The Big Mac gets an update while competitors turn to vegan patties.
By Jon Rumley
McDonald’s says minor tweaks to the way it prepares hamburgers are adding up to a hotter and juicier product for customers.
The fast-food giant says it officially introduced the new changes across Canada this week, which means the next time you bite into a Big Mac, you might have a tastier experience.
Nicola Pitman, director of menu services for McDonald’s Canada, says the company is always looking for ways to improve.
“There’s quite a few smaller changes that really make that one big taste difference,” Pitman told HuffPost Canada.
McDonald’s is facing stiff competition in the fast-food industry from companies that have recently embraced plant-based burger patties. A&W unveiled their Beyond Meat burger last year in Canada and Tim Hortons announced it was releasing two plant-based burgers last month. Meanwhile, Burger King’s Impossible Whopper is being introduced across the U.S. on Thursday.
Instead of jumping on the vegan craze, McDonald’s is doubling down on their “beef focus.”
The changes will impact menu staples such as the Big Mac, Quarter Pounder, McDouble, double cheeseburger, cheeseburger and hamburger. McDonald’s is calling this their “remastered burger lineup.”
“The first big change is the way that we’re cooking the meat,” Pitman said...
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Lord of the fries: McDonald's UK boss vows to prove the snobs wrong with vegan nuggets and a new green agenda
By Ruth Sunderland for the Daily Mail
via This is Money (UK) - 8 August 2019
Never mind Brexit – Britain’s biggest burger boss, Paul Pomroy, has this week found himself at the centre of a huge row over, of all things, paper straws.
It might sound like a storm in a milkshake, but straws are a big deal at McDonald’s, where Pomroy is UK chief executive. He decided to get rid of hundreds of millions of plastic straws, and replaced them last year with environmentally-friendly paper ones.
What could possibly go wrong? Quite a lot, as it turned out. Lots of customers hated them, because they went soggy before they could slurp down their colas and shakes.
People even started listing the old-style plastic ones on Ebay for as much as £5,000 a straw – a spoof, presumably. The latest instalment of the McStraw meltdown came when a leaked internal company memo revealed that the paper ones couldn’t be recycled.
It would take more than this, however, to dent Pomroy’s enthusiasm. To call him an evangelist for the American fast-food giant is an understatement.
He is a devotee at the shrine of Ronald McDonald, the High Priest of Maccy D’s, the Lord of the Fries.
Cut him, and you suspect he would bleed the red and yellow McDonald’s colours. A 23-year veteran who trained as an accountant and rose through the ranks, he bagged the top job in 2015.
He even met his French-born wife Nathalie at a works Christmas party, though she no longer works in the business. Pomroy is quick to defend the introduction of paper straws.
‘If you think back one or two years, paper straws weren’t widely available until recently and we’ve worked hard with our suppliers to introduce them at scale and quickly.’
They will be recycled, he says – just as soon as his waste management providers have worked out how to do it.
‘Our straws ARE recyclable but one of the final pieces of the jigsaw is having the external infrastructure and facilities to actually recycle them.
‘We are not the only business in this position. It is a challenge we believe many in the industry are facing.’
Wouldn’t it have been better to have waited until the straws could be recycled before bringing them in, rather than laying the company open to accusations of hypocrisy and green-washing?
He thinks not. ‘Last year our customers asked us to change our plastic straws to paper ones, so we listened and made that switch.
‘As a dad of two boys, I am extremely passionate about the role we have to play now and for future generations.’
It may come as a surprise to some that McDonald’s is taking the green agenda so seriously, as it is not the first place you would think of as a favourite eaterie for kale-munching eco-warriors.
But then it is a divisive company...