In this file:


·         Subway will test plant-based Beyond Meatball Marinara sub at select locations

·         Plant-based proteins? Subway says 'let's play (meat)ball!'

·         Subway partners with Beyond Meat as part of its comeback bid

·         Media Release: Subway® Restaurants and Beyond Meat® Unveil its Strategic Culinary Partnership and the Beyond Meatball™ Marinara



Subway will test plant-based Beyond Meatball Marinara sub at select locations


Kelly Tyko, USA TODAY

Aug 7, 2019


Subway will test a plant-based protein at nearly 700 restaurants, the sandwich chain announced Wednesday.


Starting in September and for a limited time, select locations will have the Beyond Meatball Marinara sub as part of a new partnership with Beyond Meat.


“Our guests want to feel good about what they eat and they also want to indulge in new flavors,” said Len Van Popering, Subway chief brand and innovation officer, in a statement. “With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds.”


The new meatless meatball sub will launch as a limited-time pilot in restaurants in Jackson, Mississippi; South Bend, Indiana; Fresno, California; Louisville, Kentucky and Harrisburg, Pennsylvania, Subway said in a statement to USA TODAY.


The demand for plant-based products is growing as more people want to reduce meat consumption because of health concerns.


On Thursday, Burger King's Impossible Whopper, which is a plant-based patty from food startup Impossible Foods, will be available nationwide for a limited time.


Subway's new sandwich “takes its inspiration from the brand’s classic sandwich but with a plant-based twist,” the company said in its statement. The Beyond Meatball was created for Subway.


“The sub offers the same mouthwatering flavor as Subway’s traditional meatball sub and is packed with protein – 24 grams per six-inch sub,” the statement said.


Subway says its North America consumers are able to create more than 1 billion meatless sandwich, flatbread, and Signature Wrap combinations. Adding the Beyond Meatball doubles the options to 2 billion...


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Plant-based proteins? Subway says 'let's play (meat)ball!'


by S.A. Whitehead, QSR Web

Aug. 7, 2019


Subway — which introduced one of the QSR category's first plant-based patty sandwiches many years back — today showed it's also ready to take that ball and run with it into other plant-based product categories when it said it's partnering with Beyond Meat to test what Subway said is an exclusive Beyond Meatball Marinara sub.


The QSR worked with Beyond Meat — which, along with Impossible Foods, has been a big player in the plant-based restaurant burger market — to develop the sub, which is a meatless version of one of Subway's favorite sandwiches the chain said. The offering will be tested in 685 U.S. and Canadian stores as an LTO starting in September. However, Subway Public Relations Coordinator Shannon McMahon said the sandwich is not the chain's first plant-based offering, nor will it likely be the last.


"Subway first introduced the Veggie Delite as a vegetarian option for our guests and it was created in-house," McMahon said in an interview with this website. "The Beyond Meatball Marinara will be tested in six markets ... and is available only at Subway. ... We are looking to explore plant-based versions of other major protein categories on our menu."


McMahon did not specify what other protein categories might be under consideration or development, but Beyond Meat currently offers direct-to-consumer products that simulate the taste of beef and sausage. Thus far, no large U.S. QSR has offered vegetable-based protein options for chicken, turkey, pork or even fish, although such products are available widely to consumers for home consumption.


Subway's vegetable-based Meatball sandwich contains 24 grams of protein and will be tested at stores in Halifax, Nova Scotia in Canada, as well as these five U.S. markets' stores: 


    Fresno-Visalia, California.

    Harrisburg, Pennsylvania.

    Jackson, Mississippi.

    Louisville, Kentucky.

    South Bend-Elkhart, Indiana.


McMahon did not say when the brand's other plant-based protein sandwich, the Veggie Delite, was first developed and offered, though the chain did say the Veggie Delite and the new meatball sub are among some 1 billion possible vegetable-based sandwich combinations consumers can choose at the chain. The Beyond Meatball Marinara is among the offerings in Subway's Fresh Fit menu that includes 6-inch subs made with wheat bread, lettuce, spinach, tomatoes, onions, green peppers, cucumbers and a choice of sauces. Each Fresh Fit item offers the diner two full servings of vegetables.


The Beyond Meatball Marinara sub includes the Beyond Meatball itself, as well as marinara and Parmesan, all toasted before serving. The chain said research from NPD Group currently indicates that 70% of individuals in the U.S. who consider themselves "meat-eaters" still eat a non-meat protein meal once a week. Larger numbers of people are moving to this option for both their own health and the health of the planet since plants require far fewer natural resources like water and fuel to produce than meat from livestock...





Subway partners with Beyond Meat as part of its comeback bid


    Subway is partnering with Beyond Meat, starting with a meatball marinara sub made with plant-based meatballs.

    The sandwich chain has been struggling in recent years after rapidly expanding across the U.S.

    Shares of Beyond have been soaring since its May initial public offering, although the stock has tumbled in the last week after a secondary stock offering.


Amelia Lucas, CNBC

Aug 7, 2019    


Subway is betting that a partnership with Beyond Meat can revive its struggling business.


The sandwich chain is partnering with the maker of plant-based meat products, starting with a test of a Beyond Meatball Marinara sub. The limited-time sandwich will be available in 685 locations in the U.S. and Canada starting in September.


Sales to restaurants accounted for nearly half, or $33.1 million, of Beyond’s net sales during its second quarter. The El Segundo, California-based company has snatched up partnerships with chains like Dunkin’, Del Taco and Tim Hortons as more consumers eat meat alternatives.


Euromonitor is forecasting that the U.S. market for meat substitutes will grow to $2.5 billion by 2023. Flexitarians — omnivores who are looking to reduce their meat intake — make up 98% of buyers of meat substitutes, according to Nielsen data.


Investor enthusiasm about the growth of vegan meat alternatives and Beyond’s future opportunities have sent the company’s stock soaring since its initial public offering in May. Shares of Beyond, which has a market value of $9.8 billion, are up 544% since its IPO, although they have tumbled in the last week after a secondary stock offering.


Partnerships are also part of Subway’s comeback strategy. In the last six weeks, Subway has announced partnerships with King’s Hawaiian for its bread and Halo Top for its first-ever milkshake. It is also remodeling 10,500 U.S. stores and rolling out delivery across the nation.


Subway, which is privately held, had seen years of massive expansion...


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Subway® Restaurants and Beyond Meat® Unveil its Strategic Culinary Partnership and the Beyond Meatball™ Marinara


By: Subway

via PRNewswire/ - Aug 7, 2019


MILFORD, Conn., Aug. 7, 2019 // PRNewswire // - Subway® fans know they can customize their favorite sub to fit any lifestyle and now guests have even more options. Today, Subway unveils a new culinary innovation partnership with Beyond Meat® to test exclusive plant-based protein options. Starting this September and for a limited time only, Subway restaurants will test the Beyond Meatball™ Marinara sub in 685 participating restaurants in Canada and the U.S.


The strategic collaboration with Beyond Meat reflects Subway's continued culinary innovation journey to offer guests even more best-in-class food experiences that they can only find at Subway restaurants. In the past month, Subway has announced exclusive partnerships to offer the first-ever Halo Top hand-spun milkshakes and fresh baked King's Hawaiian® bread only at Subway. The unique partnership with Beyond Meat brings together dedicated culinary teams from both brands to explore new plant-based protein offerings, starting with the Beyond Meatball™ Marinara.


Now guests will have the opportunity to try the new Beyond Meatball™ Marinara, which takes its inspiration from the brand's classic sandwich but with a plant-based twist. The sub is drenched in our irresistible marinara sauce, Provolone cheese, sprinkled with grated parmesan cheese and perfectly toasted, but features the first-ever Beyond Meatball™ created just for Subway. The sub offers the same mouthwatering flavor as Subway's traditional meatball sub and is packed with protein – 24 grams per six-inch sub.


Seventy percent of meat-eaters substitute a non-meat protein in a meal at least once a week, according to researchers, the NPD Group. Subway fans in North America can create more than 1 billion plant-forward sandwich, flatbread, and Signature Wrap combinations. With the addition of the Beyond Meatball™, Subway guests will now have 2 billion options!


"Subway appeals to so many fans because we truly offer something for everyone. Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball™ Marinara sub, we are giving them the best of both worlds. And, we are particularly excited about debuting a co-developed product that can't be found anywhere else: the Beyond Meatball™ made just for Subway," says Len Van Popering, Subway's Chief Brand and Innovation Officer.


"We're excited to partner with Subway and are grateful that the menu team through to senior management has entrusted us as their innovation partner to deliver delicious plant-based proteins to their guests. We look forward to a long-term partnership with Subway as we together serve and delight existing and new fans of this iconic chain," says Ethan Brown, Beyond Meat Founder & CEO.


For more information and to join the conversation, visit and SubCulture®.

About Subway ® Restaurants


The Subway restaurant chain continues to evolve the dining experience, offering guests in more than 100 countries quality ingredients, as well as robust flavor combinations with nearly 7 million made-to-order sandwiches created each day. The Subway brand provides an alternative to traditional fast food offering guests billions of sandwich, salad and wrap combinations. All Subway restaurants are owned and operated by almost 21,000 Franchise Owners who employ hundreds of thousands of people globally. Franchise Owners and the company are committed to eliminating hunger by supporting hunger relief programs around the world.


The Subway experience is also delivered online at, through, and the Subway® App.


Subway® is a Registered Trademark of Subway IP LLC. © 2019 Subway IP LLC

About Beyond Meat


Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of using simple, plant-based ingredients applied in fresh ways to replicate the taste, texture and other sensory attributes of popular animal-based meat products while offering the nutritional and environmental benefits of plant-based proteins. Beyond Meat's brand commitment, "Eat What You Love," represents a strong belief that by eating its portfolio of plant-based proteins, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat's portfolio of fresh and frozen plant-based proteins are sold at more than 53,000 retail and foodservice outlets worldwide. Visit and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.


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