In this file:
· McDonald's loses second 'Mc' trademark case against Supermac's
· McDonald's rolls out tweaks it says will make its burgers 'juicier and tastier'
McDonald's loses second 'Mc' trademark case against Supermac's
Aug 6, 2019
McDonald's has lost its exclusive claim to the "Mc" trademark on some of its food products within the EU after a dispute with an Irish fast food chain.
Supermac's, which owns more than 100 fast food restaurants in Ireland, complained to the European Union Intellectual Property Office (EUIPO).
The EUIPO ruled McDonald's had not proven genuine use of the "Mc" prefix on some of the products it trademarked.
It is Supermac's second partial victory this year in the EU branding dispute.
However, the EUIPO upheld McDonald's right to own the "Mc" trademark on chicken nuggets and some of its sandwich products.
The ruling also stated that as both firms had succeeded in some parts of the case and failed on others, each party must pay its own costs.
Supermac's was founded by Galway businessman Pat McDonagh in 1978 and is now the largest Irish-owned fast food restaurant firm in the Republic of Ireland.
Mr McDonagh, who previously referred to his global fast food rival as "McBully," said the latest ruling was a "victory for small businesses".
"The Mc is back," he declared in a company statement.
"McDonald's tried to argue that because they had some products that started with Mc, that the term Mc was so synonymous with them, that they had the right to own and trademark Mc," he added.
"We are delighted that the EUIPO found in our favour and that we can now say that we have rid Europe of the McDonald's self-styled monopoly of the term Mc."
'Core menu items' ...
Long-running dispute ...
'Common surnames' ...
McDonald's rolls out tweaks it says will make its burgers 'juicier and tastier'
Alicja Siekierska, Yahoo Finance Canada
August 6, 2019
As fast food chains race to add plant-based products to their menus, McDonald’s Canada is introducing small changes to its classic beef lineup that it says will make its burgers juicier and tastier.
The changes are relatively minor and subtle tweaks – including things such as adding more sauce to Big Macs and cooking patties in smaller batches – but they will be noticeable improvements that will make the burgers “hotter, juicier and tastier,” says McDonald’s Canada’s director of menu innovation and management Nicola Pitman.
“It’s going to be one of those things where customers will know there has been a change, but they might not be able to put their fingers on the change exactly,” Pitman said in an interview.
“We don’t want to take a classic iconic sandwich and change it completely. We want to keep those iconic elements, and just enhance them.”
Starting Tuesday, McDonald’s will be cooking its Big Mac, Quarter Pounder and cheeseburgers in smaller batches. They will also be adding onions directly to the patties on the grill to intensify the flavour of the burgers.
“The beef is definitely juicier. I tend to find now that you need a napkin or two to eat the products versus before,” Pitman said. “It really retains the juices because of the way we changed some of the cooking methods.”
McDonald’s has also changed up how it stores burger toppings, which it says will ensure produce is fresher and crisper. Big Mac lovers can also expect more sauce on their burgers the next time they order one.
Finally, the buns holding the burgers are also going to be slightly different. McDonald’s has come up with a new recipe for its buns, which Pitman says are softer and better retains heat.
“It has a lovely glaze to it and it gives it a much more golden brown colour,” she said. “And it definitely feels warmer to the touch.”
The changes – which are being rolled out at locations across the country – are a result of a two-year process...