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         Plant-based menu helps boost profits for Burger King owner

         Vegetarians beware: Burger Kingís Impossible Whopper comes with an asterisk

 

 

Plant-based menu helps boost profits for Burger King owner

 

by Zoe Monk, Foodservice Equipment Journal

6th August 2019

 

The introduction of plant-based dishes at Burger King helped push a profit boost for the fast food giantís owner in its quarterly earnings report.

 

Restaurant Brands International Inc saw its shares increase 42% this year, with sales at its largest business Burger King rising 3.6% in the second quarter.

 

Burger King was one of the first chains to venture into the vegan sector, partnering with Impossible Foods to launch vegan burger, the Impossible Whopper, this April in 59 stores in and around St. Louis.

 

The new plant-based menu addition is expected to shortly be rolled out across the rest of the country.

 

Restaurant Brands, which also owns coffee-and-donut chain Tim Hortons and fast-food restaurant chain Popeyes Louisiana Kitchen, said Burger King was seeing strength outside of the United States, particularly in China, India, Brazil and Spain.

 

Tim Hortons also serves breakfast sandwiches made with faux-meat burger...

 

more

https://www.foodserviceequipmentjournal.com/plant-based-menu-helps-boost-profits-for-burger-king-owner/

 

 

Vegetarians beware: Burger Kingís Impossible Whopper comes with an asterisk

 

By Michael Bartiromo | Fox News

Aug 6, 2019

 

Vegetarians and vegans may have a slight problem ordering Burger King's new Impossible Whoppers.

 

Despite being made with a plant-based Impossible Foods patty, Burger Kingís Impossible Whoppers, which hit nationwide menus on Thursday, will be cooked in the same broiler as the chainís beef and chicken offerings unless a customer requests otherwise.

 

Representatives for Burger King have confirmed the methods that will be used to prepare the patties. They pointed out that this information is already stated on the Burger King website, in a footnote referenced by an asterisk on the productís official page.

 

Guests can, however, ask for the patties to be prepared in the oven, according to the representatives, but the product still cannot be labeled vegan as Burger King restaurants ďhave an open kitchen environment.Ē

 

Burger King isnít the only burger joint that canít exactly call its new plant-based offerings "vegan" or even vegetarian: The A&W restaurants currently offering Beyond Meat patties are cooking them on the same grill as the beef burgers, as noted by Ad Age, and confirmed on the chainís website...

 

more

https://www.foxnews.com/food-drink/vegetarians-beware-burger-king-impossible-whopper-asterisk