In this file:


·         Meeting Meatless Meat in the Middle

·         Vegan company bosses call for grocers to scrap the word meat in favor of a ‘protein aisle’



Meeting Meatless Meat in the Middle


By Cheri Zagurski, DTN/Progressive Farmer



Meatless meat tastes just like meaty meat? Let's just say I have my doubts.


I've been around 59 years come August and I consider myself an eater. Not a foodie. I don't prefer fancy, foreign or faddish food. I like good old-fashioned, cooked, salted and maybe even coated-in-gravy food.


I've been told, "Oh, Product X tastes just like Product Y! You'll love it," before. Rarely has that proven true.


Diet Coke (although I have come to love it on its own merits) does not taste just like good old Coke with sugar or HFCS. Low-fat anything does not taste as good as full-fat something. Cauliflower does not a pizza crust make. I'm sorry, Oprah, it just doesn't. Rice cakes are not adequate substitutes for cookies.


Don't even get me started on sugar-free desserts.


So I'm not likely to become a fan of meatless meat. I may not ever taste it. But I do have an idea for the name of such products.


Many producers of real meat products object to the purveyors of vegan meat, i.e. meatless meat, referring to their product as "meat." At the recent National Cattlemen's Beef Association summer business meeting, Senior Vice President of Government Affairs Colin Woodall told attendees about the need for the federal government to ensure that beef nomenclature is protected in the marketing and labeling of fake meat, according to an NCBA news release.


So from here on I propose we refer to fake meat as "meet" -- as in not quite "meat" -- maybe just meeting meat in the middle.


That actually is not a rare occurrence in food retailing. Froot Loops used to be Fruit Loops, but charges of there being no real fruit in the loops led Kellogg's to change the spelling. Krispy Kreme Doughnuts? Is there "cream" in all those doughnuts?





Vegan company bosses call for grocers to scrap the word meat in favor of a ‘protein aisle’


By Callum Keown, MarketWatch

Aug 5, 2019


The bosses of vegan-friendly firm The Meatless Farm have called for the traditional meat aisle in supermarkets to be renamed the “protein aisle.”


As it launches in America, the company said it was pushing retailers in the U.K. to be “brave” and put its plant-based protein and other meat alternatives alongside meat on the shelves.


But the firm’s boss said fears vegans won’t walk past slabs of meat may be holding retailers back.


The Leeds, England-based company has pushed its soy, rice and pea protein product into grocers Sainsbury’s, Co-op and Morrisons and partnered with pub chain Greene King.


The growing demand for fake meat has been led by the popularity of veganism and the appetite for reducing meat consumption on environmental grounds.


Founder Morten Toft Bech told MarketWatch the company has been testing with Sainsbury’s where to locate the product in stores.


He said: “It’s not in the meat aisle yet in Europe or the U.K. but we are moving towards that.


“The vision is that you walk into a supermarket and it’s no longer called the meat aisle but it’s called the protein aisle - where there is a whole bunch of protein, some of which is from animals and hopefully of lot which is not.”


The Danish entrepreneur said Sainsbury’s had been “very brave” but that other retailers were slower to get on board...