In this file:

 

·         Traditional grocers expand plant-based meat offerings

… Although specialty grocers ranked higher, mainstream retailers Publix, Harris Teeter, Kroger, Stop & Shop and Ralphs made the list because they've increased stock on vegetarian items as demand grows…

 

·         These chains top the list for alternative meat products

InMarket ranks grocers, restaurants that “should” offer plant-based fare

 

 

Traditional grocers expand plant-based meat offerings

 

Krishna Thakker, GroceryDive

July 11, 2019

 

Dive Brief:

 

·         A new report from InMarket ranks Whole Foods first among the top 10 grocery chains for buyers of meat alternative products. The retailer was followed by Trader Joe's, Sprouts, Publix and Harris Teeter.

·         The ranking is based on vegetarian-leaning customers' real-time foot traffic from May to March this year. Some of the meat alternative these shoppers purchased include Beyond Meat, Boca, Morningstar and Quorn.

·         The research found that specialty grocers Whole Foods, Trader Joe's and Sprouts have outpaced mainstream grocers because they typically have more vegetarian meat alternatives. However, several traditional supermarkets also made the top 10. Aldi is the only discount grocer to rank in the top 10.

 

Dive Insight:

 

Although specialty grocers ranked higher, mainstream retailers Publix, Harris Teeter, Kroger, Stop & Shop and Ralphs made the list because they've increased stock on vegetarian items as demand grows. These grocers are often less expensive, more accessible and offer customers a one-stop shopping experience because of the large number of SKUs they hold.

 

The meat alternatives market has boomed in the past couple of years and could be worth $140 million globally by 2029, according to Barclays. Sales of plant-based meat also grew 23% in 2018 compared to 2017, the Good Food Institute found. The item is now a choice among meat eaters and flexitarians who want to reduce their meat intake for health or sustainability reasons, not just vegans or vegetarians. GFI reported that 12% of households purchased plant-based meat in 2018, a number that will likely increase this year as major brands like Beyond Meat and Impossible Foods expand their retail offerings. While Beyond Meat is already in grocery stores, Impossible is looking to make the move some time this year.

 

The sheer number of companies popping up in the market is indicative of the growing trend. While meat giant Tyson Foods divested a stake in Beyond Meat before its IPO, it is now planning to introduce its own meat-alternative products...

 

more, including links

https://www.grocerydive.com/news/traditional-grocers-expand-plant-based-meat-offerings/558538/

 

 

These chains top the list for alternative meat products

InMarket ranks grocers, restaurants that “should” offer plant-based fare

 

Russell Redman, Supermarket News

Jul 10, 2019

 

Though specialty grocers remain the top destination for alternative meat products, traditional supermarkets are building their appeal for these offerings with vegetarian-leaning consumers.

 

In a report released Wednesday, digital marketing specialist inMarket ranked six conventional supermarket chains among the top 10 grocers for buyers of alternative meat products.

 

At the top of the list is Whole Foods Market, followed by Trader Joe’s, Sprouts Farmers Market, Publix Super Markets and Harris Teeter. Although three of those chains are specialty grocers, four of the next five are traditional supermarkets: Kroger, Winn-Dixie, Aldi, Stop & Shop and Ralphs.

 

“While vegetarian-leaning consumers over-index at specialty grocers, mainstream grocers are still appealing to this audience as they have expanded their vegetarian options to stay competitive,” inMarket said in its “Where Vegetarian-Leaning Consumers Grub & Grocery Shop” report. “The convenience of being able to buy specialty items without taking an extra trip to a specialty grocer is an attractive selling point to consumers.”

 

Venice Beach, Calif.-based inMarket ranked the retailers most attractive to vegetarian-leaning consumers based on purchase history and visitation patterns. The company identified shoppers who have bought meat alternatives — including Boca Burger, Morning Star, Quorn and Beyond Meat — this year and then evaluated their store visits between March and May to see where these customers over-index versus the U.S. baseline.

 

InMarket noted that its analysis signals which grocers “should” sell meat-alternative foods. The company said its findings come as a rising number of consumers seek healthier alternatives and the fanfare surrounding plant-based products — from the announcement of Beyond Meat’s initial public offering to Burger King launching Impossible Whoppers across the country — shows how customers’ preferences are shifting rapidly...

 

more, including infographic, links 

https://www.supermarketnews.com/consumer-trends/these-chains-top-list-alternative-meat-products