Impossible Foods Wades into Fishless Fish

Plus, Jaden Smith opened a vegan food truck to feed LA’s homeless, and more news to start your day


by Jenny G. Zhang, Eater

Jul 10, 2019


Impossible Foods wades into the fishless fish market


After plant-based beef, poultry, and pork, it seems the next logical step for alternative “meat” producers is fishless fish. Joining the slew of food companies developing plant-based or lab-grown alternatives to commercially fished seafood is Impossible Foods, the maker of “bleeding” plant-based burgers like those now found in Burger King locations across the nation, the New York Times reports.


Impossible, per the Times’ report, is looking to reconfigure its plant-based beef recipe — which uses heme to replicate the texture, taste, and aroma of beef — to create fishless fish. Last month the company R&D team was able to produce anchovy-flavored broth made from plants, to be used in a paella.


With 90 percent of the world’s marine fish stocks depleted...


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