In this file:

 

·         Burger King is now selling $1 tacos nationwide. Here's why

·         We tried Burger King's new $1 tacos and found they were nothing like what we expected

·         No bean burritos for you: Some Taco Bells face tortilla shortages

 

 

Burger King is now selling $1 tacos nationwide. Here's why

 

By Danielle Wiener-Bronner, CNN Business

July 9, 2019

 

New York (CNN Business)Burger King is trying to get customers' attention with something a little different: Tacos.

.

The burger chain started selling crunchy tacos on Tuesday. They cost $1 in most places, but are more expensive in Alaska and Hawaii, and will only be available for a limited time.

 

Burger King first tested out tacos in western states. "We've seen success with tacos in those restaurants and knew it was time to bring this west coast favorite nationwide," Chris Finazzo, president of North America for Burger King, said in a statement. The new item adds "variety" to Burger King's snack offerings, he added.

 

Fast food chains use limited-time offerings to build hype and keep their brands top of mind with consumers. And tacos in particular are a good way to attract customers, said Neil Saunders, managing director of GlobalData Retail, a research and consulting firm.

 

"Tacos remain very popular with consumers," Saunders said, adding that fast food companies that wouldn't traditionally sell tacos may be "keen to get a slice of that action."

 

Jack in the Box in particular has had great success with its taco. The item has been "a #1 seller and a fan favorite for years," Jen Kennedy, VP of product marketing at Jack in the Box, told CNN Business in a recent interview. She said the taco has been a "stand out distinction for us." Jack in the Box also just started selling tiny, bite-sized tacos, but it's too early to say how they're doing.

 

Consumers are also flocking to Mexican chains for tacos. Taco Bell's parent company, Yum! Brands (YUM), reported that in the first quarter, sales at US Taco Bell restaurants open at least a year grew 5%. And sales at Chipotle (CMG) stores open at least a year grew 9.9% in the first quarter.

 

With its taco promotion, Burger King is likely trying to...

 

more, including links

https://www.cnn.com/2019/07/09/business/burger-king-tacos/index.html

 

 

We tried Burger King's new $1 tacos and found they were nothing like what we expected

 

·         Burger King brought back tacos for the first time in a decade on Tuesday.

·         The new Crispy Taco, which costs only $1, is made with tortillas filled with ground beef and cheese, then deep-fried and topped with lettuce.

·         We tried the new menu item and came away unimpressed.

·         We were also baffled by how different the tacos looked in real life from how they appeared in advertisements.

 

Irene Jiang, Business Insider

July 9, 2019

 

Burger King rolled out $1 Crispy Tacos on Tuesday.

 

Burger King? Tacos? There have been stranger things in fast food, but not many.

 

As one might expect, BK's tacos aren't exactly conventional. Ground beef and shredded cheese are folded into a tortilla, which is then deep-fried and topped with bits of lettuce. This method of preparation sounds less than tacolike.

 

We were skeptical.

 

The last time Burger King offered a taco was in 2010, almost a decade ago, according to a nutrition page logged by the Internet Archive and noted by Thrillist.

 

We decided to make our way to the Burger King in New York's Financial District to see what these crunchy creatures were all about.

 

When we went to order the tacos, the cashier didn't know what we were talking about. To be fair, it was the first day the tacos were available. We spoke with a manager, who confirmed they did indeed have tacos but spent five minutes figuring out how to ring them up. The kitchen staff seemed confused and upset that they had to make tacos.

 

Eventually, we got our tacos. But when we removed the first taco from its stylish sheath, we immediately understood why it cost only a dollar.

 

We were baffled by the warped greasy shell, which looked nothing like the advertisement promised it would.

 

For comparison, the advertisement shows a perfectly symmetrical golden tortilla shell stuffed with ground beef, sauce, shredded cheese, and lettuce...

 

more, including photos

https://www.businessinsider.com/burger-king-dollar-crispy-tacos-review-2019-7#we-were-baffled-by-the-warped-greasy-shell-which-looked-nothing-like-the-advertisement-promised-it-would-3

 

 

No bean burritos for you: Some Taco Bells face tortilla shortages

Brand says it is working ‘diligently to replenish the supply’ to stores

 

Nancy Luna, Nation's Restaurant News

Jul 03, 2019

 

Taco Bell Corp. is experiencing a shortage of flour tortillas that is forcing dozens of restaurants in various markets to turn away customers asking for menu staples such as burritos and quesadillas.

 

“While some Taco Bell restaurants are experiencing supplier shortages, we are working diligently to replenish the supply of our tortillas (used for products like quesadillas and burritos) in those restaurants,” the Irvine, Calif.-based chain told Nation’s Restaurant News in a statement.

 

Taco Bell Corp. is experiencing a shortage of flour tortillas that is forcing dozens of restaurants in various markets to turn away customers asking for menu staples such as burritos and quesadillas.

 

“While some Taco Bell restaurants are experiencing supplier shortages, we are working diligently to replenish the supply of our tortillas (used for products like quesadillas and burritos) in those restaurants,” the Irvine, Calif.-based chain told Nation’s Restaurant News in a statement...

 

more

https://www.nrn.com/quick-service/no-bean-burritos-you-some-taco-bells-face-tortilla-shortages