In this file:
· USCA Monitoring Federal Fake Meat Court Case Filed In Mississippi
· An association that counts Beyond Meat and Impossible Foods as members is suing Mississippi over calling plant-based meat alternatives 'meat'
USCA Monitoring Federal Fake Meat Court Case Filed In Mississippi
Radio 570 WNAX (SD)
July 5, 2019
A federal lawsuit says Mississippi is violating free speech rights by banning makers of plant based foods from using the terms such as meatless meatballs and vegan bacon. U.S. Cattlemen’s Association President Kenny Graner says those fake meat products shouldn’t be able to use the term meat and that he’s hopeful a Judge in Mississippi will do what a Judge in Missouri did with a similar case.
He says he’s concerned over what precedent a ruling in that case could set and that his group will be monitoring that court action as it moves forward.
Graner says there needs to be a national law passed that calls for Truth in Labeling.
The lawsuit in Mississippi was brought against the state’s Governor and Agriculture Commissioner...
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An association that counts Beyond Meat and Impossible Foods as members is suing Mississippi over calling plant-based meat alternatives 'meat'
· The Plant Based Foods Association and Upton's Naturals Co., a vegan meat maker, sued Mississippi's governor and commissioner of agriculture and commerce in federal court on Monday.
· The lawsuit alleges that a labeling law effective July 1 in Mississippi violates the First Amendment right to free speech.
· The labeling law restricts companies from using descriptors such as "meatless meatballs", "hot dogs", "jerky", and even "veggie burgers."
Carmen Reinicke, Business Insider
Jul. 3, 2019
The fight over what to call plant-based meat alternatives is ramping up.
On Monday, the Plant Based Foods Association and Upton's Naturals Co., a Chicago-based vegan meat maker, sued Mississippi's governor and commissioner of agriculture and commerce in federal court. They allege labeling restrictions in the state that keep them from using descriptors such as "meatless meatballs", "hot dogs", "jerky", and even "veggie burgers" violate their First Amendment right to free speech.
Mississippi's labeling law went into effect July 1. It could make using the word "meat" or any terminology associated with meat to describe plant-based foods subject to criminal penalties.
"It creates a logistical nightmare and huge cost," Michele Simon, the executive director of the Plant Based Foods Association, a trade group, told Markets Insider in an interview. For companies such as Upton's Naturals, which clearly marks its products as "100% Vegan," it could mean that to sell in Mississippi, it would have to print new region-specific labels.
In a statement, the Mississippi Department of Agriculture and Commerce said it was obliged to enforce the law.
"It is unfortunate the plaintiffs have resorted to litigation without reviewing our proposed rules, or offering comments to those proposed rules," said Commissioner Andy Gipson in a statement on Twitter. "A food product made of insect-protein should not be deceptively labeled as beef. Someone looking to purchase tofu should not be tricked into buying lab-grown animal protein. Words mean something."
Other states including Arkansas, Louisiana, and Wyoming have passed similar laws about what can be labeled meat.
The animal protein industry isn't the only one protected by states — in Wisconsin, the dairy lobby has campaigned heavily against alternative dairy products and how such products are labeled. The dairy industry contends that words such as "butter" and "milk" don't belong on vegan products, Bloomberg reported.
The Plant Based Foods Association has also fought against big dairy. The group has 147 company members, according to its website, including Impossible Foods, Beyond Meat, Oatly, Morningstar Farms, and Tofurky.
The stakes are high for plant-based alternative companies, many of which are privately held...
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