In this file:

 

·         McDonald's Is Trying Out a Brilliant New Marketing Campaign Today That Just Might Be One of Its Best Yet

Check your cushions for spare change -- you won't need much for today's International Currency Exchange at McDonald's for 1 of 4 Worldwide Favorites.

 

·         McDonald's in Austria will double as mini U.S. embassies for tourists in need of help

Consular services include reporting a lost or stolen passport or seeking travel assistance.

 

 

 

McDonald's Is Trying Out a Brilliant New Marketing Campaign Today That Just Might Be One of Its Best Yet

Check your cushions for spare change -- you won't need much for today's International Currency Exchange at McDonald's for 1 of 4 Worldwide Favorites.

 

By Peter Econom, Inc.

Jun 6, 2019

 

If you're like me, you've probably got a collection of foreign coins in a drawer somewhere. Maybe some Canadians coins picked up in change from the grocery store, or a smattering of European or Asian coins that you didn't get around to spending during a long-ago vacation.

 

Whatever their source, today McDonald's is going to give you something to do with at least one of those coins during its International Currency Exchange.

 

As I outlined in previous articles, McDonald's is introducing four new items on what it calls its Worldwide Favorites menu:

 

·         Stroopwafel McFlurry (The Netherlands): Creamy vanilla soft serve, mixed with a rich caramel swirl, featuring authentic chopped Dutch Daelmans Stroopwafel caramel waffle cookie pieces.

·         Grand McExtreme Bacon Burger (Spain): A quarter pound of 100 percent fresh beef topped with thick cut Applewood smoked bacon, smoky McBacon Sauce, real Gouda cheese and slivered onions served on a freshly toasted sesame seed bun.

·         Tomato Mozzarella Chicken Sandwich (Canada): Made with a grilled or crispy all white meat, juicy and tender chicken, the Tomato Mozzarella Chicken Sandwich is topped with tomato & herb sauce, creamy mozzarella cheese, slivered onions, fresh lettuce and sliced Roma tomatoes served on a freshly toasted artisan roll.

·         Cheesy Bacon Fries (Australia): French fries topped with real cheddar cheese sauce and chopped Applewood Smoked bacon.

 

So far so good.

 

But, while McDonald's could have simply gone with some television commercials or social media to promote these four new menu items, the company came up with an attention-getting marketing stroke of genius: the International Currency Exchange.

 

On Thursday, June 6 from 2-5 p.m. local time, you can exchange any amount of foreign currency for one Worldwide Favorites menu item at a participating McDonald's. So, for example, you can trade that lonely Canadian penny squirreled away in your drawer for a Stroopwafel McFlurry.

 

With all the noise out there from so many sources, it's particularly difficult for any company--even one as large and well established as McDonald's--to break through with new products and services. According to Harvard Business School professor Clayton Christensen, more than 30,000 new consumer products are launched each year, and 95 percent of them fail.

 

If you're marketing a new product or service, think about what you can do to make it stand out from the crowd. Implementing a promotion like the McDonald's International Currency could make all the difference in a very crowded market...

 

more

https://www.inc.com/peter-economy/mcdonalds-is-trying-out-a-brilliant-new-marketing-campaign-today-that-just-might-be-its-best-one-yet.html

 

 

McDonald's in Austria will double as mini U.S. embassies for tourists in need of help

 

Cydney Henderson, USA TODAY

May 14, 2019

 

American tourists will soon be able to get more than a Big Mac at McDonald's in Austria.

 

The U.S. Embassy in Vienna announced on Facebook that Golden Arches restaurants in Austria will serve as mini embassies for American tourists, starting Wednesday.

 

"American citizens traveling in Austria who find themselves in distress and without a way to contact the U.S. Embassy can enter – as of Wednesday, May 15, 2019 – any McDonald's in Austria, and staff will assist them in making contact with the U.S. Embassy for consular services," the announcement read.

 

Consular services include reporting a lost or stolen passport or seeking travel assistance.

 

The post featured a picture of United States Ambassador to Austria Trevor Traina and Isabelle Kuster, managing director of McDonald's Austria, shaking hands over the signed agreement and a cup of McCafe coffee.

 

In a statement to Independent.co.uk, McDonald’s spokesperson Wilhelm Baldia said the U.S. Consulate selected the fast-food company because of the "brand's great fame among Americans."

 

Although employees at the restaurants will not be able to issue passports, they will be trained to help U.S. citizens contact the embassy 24/7 for such services, Baldia added...

 

more

https://www.usatoday.com/story/travel/news/2019/05/14/mcdonalds-austria-double-mini-u-s-embassies-tourists/3672262002/