US Online Grocery Survey 2019



MAY 14, 2019




The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly.


         Some 36.8% of US consumers bought groceries online in the past year, up from 23.1% in 2018ís survey. We estimate that equates to almost 35 million more consumers buying groceries online between 2018 and 2019.

         However, shoppers typically buy relatively little online. Fully 72.4% buy only a small proportion of their groceries online while 11.8% buy a lot of their groceries online. Our data suggest new online shoppers could be diluting the proportion of grocery shopping the average shopper does online.

         Fully 62.5% of all people who bought groceries online in the past year bought them on, keeping Amazon in first place.

         Amazon shoppers typically...