US Online Grocery Survey 2019

 

BY CORESIGHT RESEARCH

MAY 14, 2019

 

KEY POINTS

 

The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly.

 

         Some 36.8% of US consumers bought groceries online in the past year, up from 23.1% in 2018ís survey. We estimate that equates to almost 35 million more consumers buying groceries online between 2018 and 2019.

         However, shoppers typically buy relatively little online. Fully 72.4% buy only a small proportion of their groceries online while 11.8% buy a lot of their groceries online. Our data suggest new online shoppers could be diluting the proportion of grocery shopping the average shopper does online.

         Fully 62.5% of all people who bought groceries online in the past year bought them on Amazon.com, keeping Amazon in first place.

         Amazon shoppers typically...

 

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https://coresight.com/research/us-online-grocery-survey-2019/