US Online Grocery Survey 2019
BY CORESIGHT RESEARCH
MAY 14, 2019
The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly.
∑ Some 36.8% of US consumers bought groceries online in the past year, up from 23.1% in 2018ís survey. We estimate that equates to almost 35 million more consumers buying groceries online between 2018 and 2019.
∑ However, shoppers typically buy relatively little online. Fully 72.4% buy only a small proportion of their groceries online while 11.8% buy a lot of their groceries online. Our data suggest new online shoppers could be diluting the proportion of grocery shopping the average shopper does online.
∑ Fully 62.5% of all people who bought groceries online in the past year bought them on Amazon.com, keeping Amazon in first place.
∑ Amazon shoppers typically...