In this file:


         Venture Capitalists Just Canít Resist Fake Meat That Bleeds

         Veganism Is a Stock-Market Win as Greggs, Beyond Meat Soar

         Lab-Produced Meat on Rise




Venture Capitalists Just Canít Resist Fake Meat That Bleeds

Impossible Burgerís $300 million raise brings fake meat ever closer to replicating the industry it purports to disrupt


by James Hansen, Eater London

May 14, 2019


Itís a matter of time before fake meat hits the U.K. at scale


Impossible Foods has raised $300 million in funding in the same week that its key rival, Beyond Meat, boosted its share price from $25 to $70 by going public. The funding values Impossible Foods at $2 billion; Beyond Meatís initial public offering (IPO) valued the company at around $3.4 billion and raised $280 million dollars. What these astronomical numbers mean in practice is that both companies can respond to the huge spikes in demand that have left U.S. restaurants short-changed on plant-based burgers, and, most likely, eventually bring their offer to the U.K. market at scale. Beyond Meat burgers have sold in Tesco since late last year, and its burger features on Honest Burgersís main menu. Impossible, though, is the potential big player ó its deal with Burger King plans for a U.K. launch by the end of 2019. More funding means more burgers; Impossible reportedly has a fake dairy product line waiting too, and alt-milk shortages have regularly scuppered the likes of Oatly. The scale of production afforded by huge venture capitalist investments could prevent that with ease.


The net takeaway here is potentially kind of gross. Fake meatís success as an environmental phenomenon, and a welcome one at that, depends on selling to meat eaters, not already committed vegetarians and vegans. Replacing one, environmentally flawed system with another, presumed better...


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Veganism Is a Stock-Market Win as Greggs, Beyond Meat Soar


    Greggs jumps to record high as vegan sausage roll boosts sales

    Beyond Meat, Impossible Foods also in demand with investors


By Lisa Pham, Bloomberg 

May 14, 2019


The meat-substitute buzz in the stock market just got louder.


Shares of Greggs Plc surged to a record on Tuesday as the U.K. bakery chain said its ďvery strongĒ start to 2019 has been maintained, boosted by hot demand for vegan sausage rolls.


Investors canít get enough of fake meat. Greggs shares have almost doubled in the past year, boosted by Januaryís introduction of a vegan-friendly version of its most popular product. Compare that with Beyond Meat Inc., whose stock has almost tripled since the maker of vegan burgers and sausages sold shares to the public this month, in contrast to the underwhelming debuts of Lyft Inc. and Uber Technologies Inc. Another meat-substitute producer, Impossible Foods, reportedly garnered $300 million this month in its latest round of fundraising...


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Lab-Produced Meat on Rise

Ag Challenge: Meeting Changes in Consumer Demand


By Todd Neeley, DTN/Progressive Farmer



OMAHA (DTN) -- In March 2017, Australian real estate mogul Tim Gurner advised millennials to quit wasting money on expensive avocado toast and coffee if they struggle to buy their first homes.


The avocado market suddenly surged and continues to thrive.


In the food business, consumer preferences and demand can change at the speed of light in the internet age.


Responding to sudden changes in consumer demand is something farmers -- by the nature of the business -- find difficult to do.


For example, Arlington, Nebraska, farmer J.P. Rhea seized opportunity in organics, but completely remaking his 11,000-acre farm didn't happen overnight.


"Dad always said you have to adapt to survive," Rhea told an audience at the Food and Ag at the Intersection symposium in Omaha, Nebraska, on Thursday.


"The main lesson is, as farmers we have to adapt. Going to organics is completely changing everything I've ever done. We've got to dramatically rethink risks if we want farmers to dramatically change production systems."


The growing development of a cell- and plant-based meat industry is attempting to respond to market demands from millennials. Many millennials want food produced with certain attributes -- environmentally friendly, made with animal welfare in mind, and so on.