Impossible Burger Shortage Crisis Hits Atlanta Chain Grindhouse Killer Burgers
Better call ahead for that Impossible Burger, just in case
by Beth McKibben, Eater Atlanta
May 9, 2019
The nationwide Impossible Burger shortage has reached Atlanta. Local burger empire Grindhouse Killer Burgers reports “sporadic outages” at its five restaurants across Atlanta and Athens. Owner Alex Brounstein encourages those seeking the meatless wonder that “bleeds” like the real thing to call ahead to ensure the faux burger is in stock.
“We apologize for the inconvenience and understand we have some big Impossible Burger fans,” Brounstein says in a prepared statement. “Stay tuned and stay strong, the menu offering should be available on a regular basis very soon.”
The Atlanta-based burger chain sells around 500 Impossibles a day between its five locations, and plans to offer it at its two Atlanta airport stalls this summer — or once the shortage crisis subsides. For now, those seeking a meatless alternative can order the veggie burger made with black beans, chickpeas, quinoa, onions, and carrots.
Grindhouse claims to be the first restaurant to bring the Impossible Burger to Atlanta in 2016, which is made from water, plant proteins, coconut oil, and heme — the yeast fermented molecule that provides that meaty taste.
Impossible Foods, the California-based creator of the faux meat product, sent a letter dated April 10, 2019 to food suppliers informing them a shortage was on the horizon and could last through May. This letter followed a week after Impossible’s partnership announcement with Burger King. In addition to Burger King, Impossible Foods serves over 7,000 restaurants around the country.
“We are facing short-term ramp-up challenges resulting from demand greatly outstripping supply,” an Impossible Foods spokesperson says. The company recently hired more staff and installed a second production line to replenish the Impossible “meat” supply.
Brounstein, who fears the shortage could last...
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