In this file:
· Burger King tests out traffic jam delivery
· Burger King Wants to Deliver to Cars Stuck in L.A. Traffic
Burger King tests out traffic jam delivery
May 9, 2019
Being stuck in traffic is the worst, and it's only made worse when you're "hangry."
That's why Burger King is offering the "traffic jam Whopper."
Burger King tested it out in Mexico City, and it worked.
They used real-time data to detect potential buyers in traffic jams.
Messages on smart billboards displayed information about the remaining time in traffic to order and personalized updates about deliveries in progress.
The Waze app invited drivers to get a Whopper when they entered a delivery zone.
Drivers could order hands-free.
Google Maps helped pinpoint the driver, and a motorcycle delivery driver brought it right to the window.
Now you can have it your way...
more, including video report [1:10 min.]
Burger King Wants to Deliver to Cars Stuck in L.A. Traffic
After a test in Mexico City proved successful, direct-to-your-car service is said to be coming to the U.S.A.
Mike Pomranz, Food & Wine
May 09, 2019
Being stuck in traffic sucks. It’s infinitely worse when you’re hangry. But the internet has revolutionized the restaurant delivery game — and as GPS technology has evolved, restaurant chains have been experimenting with more extreme services like sending food to trains or to the middle of the beach. So why not let people order a burger to their car in slow moving traffic and have it delivered by motorcycle? Turns out Burger King proved that concept wasn’t just possible but successful.
With the help of the New York City-based ad agency We Believers, Burger King launched a high-tech campaign in the traffic capital of the world, Mexico City, that utilized a wide mix of features to encourage people to order food direct to their cars — a program billed as “the Traffic Jam Whopper.”
“We used real time data to detect our potential buyers in a traffic jam to offer them a Whopper and deliver on the move,” explained a promotional video posted by Adweek. “Our media was 100-percent dynamic, promoting our service only in high-congestion zones. By leveraging traffic and drivers’ real-time data, we adjusted our billboards’ location and content. The messages displayed information about the remaining time in traffic to order and personalized updates about deliveries in progress. Also, Waze banner ads and push notifications invited drivers to get a Whopper as soon as they entered our delivery zones. People were able to use voice commands to place the order and avoid tickets. Finally, using the latest Google Maps APIs, our app pinpointed vehicle location and speed in order to deliver, for the first time ever, to a driver on the move. The delivery zones changed following the traffic live, making our service available when a gridlock was identified, always within a three-kilometer radius from the restaurants.”
We Believers suggests that the innovative delivery program was a boon for Burger King: