Meat Institute Joins Industry Sustainability Leaders at USRSB Annual Meeting
North American Meat Institute (NAMI)
May 7, 2019
Meat Institute Vice President of Sustainability Eric Mittenthal connected with beef industry sustainability leaders at the fifth US Roundtable for Sustainable Beef (USRSB) annual meeting in Fresno, CA. The USRSB officially launched its beef industry sustainability framework which outlines goals for continuous improvement for sectors throughout the supply chain from cow/calf operations to feedyards, packers and processors and retail. The Meat Institute is one of more than 100 USRSB members.
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U.S. Roundtable for Sustainable Beef adopts industry framework
Framework will voluntarily assess core elements of sustainability and encourage continuous improvement.
May 01, 2019
Major food and retail companies, cattle producers, veterinarians, scientists and non-government organizations (NGOs) adopted the U.S. Beef Industry Sustainability Framework this week to strengthen the sustainability of U.S. beef. The framework is a product of the U.S. Roundtable for Sustainable Beef (USRSB), a multi-stakeholder organization whose 116 members represent 30% of the nation’s cattle herd, more than 20 billion lb. of beef processed and more than 100 million consumers.
USRSB said the framework leverages individual opportunities for continuous improvement in sustainability unique to businesses and operations that raise, process or sell beef in the U.S. It also allows individual operations to voluntarily assess their sustainability efforts.
“Today, the U.S. beef industry serves a delicious, healthy and sustainable product,” said 2018-19 USRSB chair Dr. Kim Stackhouse-Lawson, JBS USA director of sustainability. “The U.S. Beef Industry Sustainability Framework is about telling that story to consumers by improving transparency as well as exploring opportunities to more responsibly use resources, raise animals and care for the people who help beef get to the American dinner table.”
The U.S. Beef Industry Sustainability Framework was developed by beef farmers, ranchers, feedyard operators, livestock auction markets, packers, processors, retail and foodservice companies, veterinarians, NGOs and other stakeholders who share a mission to advance, support and communicate U.S. beef industry sustainability. By design, the framework applies to any business model, region or production system, regardless of past or current sustainability efforts.
“Our organization is confident in the U.S. Beef Industry Sustainability Framework,” Stackhouse-Lawson said. “Over the course of four years, these resources underwent seven internal and public comment periods, which received an abundance of positive feedback, and recognized the ability of the framework to address beef sustainability in a meaningful way.”
USRSB also announced its intent to introduce the U.S. Beef Industry Sustainability Framework to stakeholders across the nation throughout 2019. The organization identified outreach events, including national trade association meetings for the cattle, grocer and retail associations, as well as smaller regional meetings, to capture a diverse audience.
The outreach provides a platform to unveil the U.S. Beef Industry Sustainability Framework and explores elements such as the framework’s six high-priority indicators -- areas most important to the sustainability of beef. These areas include...