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·         Media Release: Kroger and Home Chef Launch Pilot for Three New Retail Meal Solutions

·         Kroger zeroes in on goals to end hunger, waste



Kroger and Home Chef Launch Pilot for Three New Retail Meal Solutions

An expanded menu of options featuring simple, convenient and approachable recipes to be tested in 68 Kroger stores


Source: Home Chef

via PRNewswire - May 06, 2019 


CHICAGO, May 6, 2019 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and Home Chef announced today a pilot to enhance its existing selection of meal kits sold in more than 900 Kroger Family of Stores across the country with three new options.


·         Home Chef Oven-Ready meals feature fresh, ready-to-cook ingredients packed in an oven-safe tin to make both meal preparation and clean-up quick and effortless.

·         Home Chef Heat & Eat meals are delicious, fully-cooked, ready-to-heat meals, proteins and sides that can be prepared in as little as five minutes.

·         Home Chef Lunch Kits include salads, grain bowls, sandwiches and more with fully cooked proteins and can be prepared easily at home or at the office.


"Our customers' dinnertime needs are constantly evolving," said Pat Vihtelic, founder and CEO of Home Chef. "We're thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times."


Home Chef's new meal solutions will first be available at select locations in Illinois (Mariano's) and Ohio (Kroger Cincinnati and Kroger Columbus), starting this month. Kroger anticipates rolling out Home Chef meal solutions to additional markets in 2019.


Vihtelic added, "Our new meal solutions provide additional flexibility for families and individuals who want to get a delicious meal on the table whether they have time to cook one of our meal kits from scratch or need something that can be prepared more quickly."




Oven-Ready meal kits will feature fresh, ready-to-cook ingredients packed in an oven-safe tin, eliminating the need for dirtying a pan and cleaning up. Each kit requires less than five minutes of prep and cooks in about 30 minutes.


Meals are designed to serve two people and will be priced from $8.50 per serving. There will be six complete meals available in-store, and the menu will rotate with new recipes introduced every month. The initial recipes are:


·         Garlic Butter Salmon

·         Blue Cheese-Crusted Steak

·         Tex-Mex Steak

·         Chicken Pesto al Forno

·         Arroz con Pollo

·         Feta-Crusted Chicken


Heat & Eat


Heat & Eat meals represent Home Chef's first foray into fully-cooked, ready-to-heat products. Shoppers can choose complete meals or purchase proteins and side dishes separately to mix and match. The complete meals will be priced from $6.50 per serving.


The menu will rotate, with new meals introduced every month and will launch with three complete meal choices and a variety of mix and match options.


Complete Meals:


·         Chicken with Broccoli and Seasoned Mashed Potatoes

·         Pork al Pastor

·         Bacon Macaroni and Cheese


Mix and Match:


·         Garlic Pork Sirloin Roast

·         Baby Back Ribs

·         Smoked Turkey Breast

·         Sirloin Steak

·         Broccoli and Rice

·         Green Beans

·         Red Potatoes

·         Carrots with Rosemary


Home Chef Lunch Kits


Home Chef Lunch Kits make it easy for customers to enjoy a fresh, quick and flavorful meal -- no cooking required. Meals include, grain bowls, salads, sandwiches and tacos with fully cooked proteins that can be prepared easily at home or at the office.


The lunch kits are priced from $6.00 per serving. The recipes rotate weekly and include:


·         Guacamole Chicken Salad Sandwich

·         Greek Pasta Salad

·         Chipotle Steak and Guacamole Salad

·         Buffalo Chicken Pasta Salad

·         Baja Chicken Salad

·         Green Chili Chicken Sandwich

·         Snappy Chicken Guacamole Tacos

·         Mediterranean Steak & Feta Sandwich


Photography of the new meal solutions is available upon request.


About Home Chef


Home Chef is one of the largest meal kit delivery companies in the U.S., with over 3.5 million meals delivered each month. Founded in 2013, Home Chef offers fresh, pre-portioned ingredients and easy to follow recipes delivered weekly and is designed for anyone to be able to cook and everyone to enjoy. The Chicago-based company delivers nationwide. For two years running, Home Chef has been rated #1 in customer satisfaction among leading meal kit companies, according to Market Force Information U.S. Grocery Benchmark Study. Home Chef is a subsidiary of The Kroger Co. (NYSE: KR). Find out more and get cooking at Follow us on Twitter, Instagram and Facebook for updates and inspiration.


SOURCE Home Chef


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Kroger zeroes in on goals to end hunger, waste


Erica Breunlin, Knoxville News Sentinel (TN)

May 8, 2019


As Kroger continues to reach for higher profits, the grocer is also chasing two giant zeros.


The Cincinnati, Ohio-based company has sandwiched itself in between the fight to end hunger and the battle to eliminate all of the waste it generates.


East Tennessee Kroger stores are a part of both missions.


Kroger began mapping out its Zero Hunger Zero Waste plan in 2017, facing one alarming statistic.


While up to 40 percent of the food in the United States isn't consumed, one in eight Americans struggles with hunger, according to the Natural Resources Defense Council.


“It’s absurd,” said Melissa Eads, corporate affairs manager of the Kroger Nashville Division, which includes East Tennessee. “It’s sad. It shines a light on the fact that the food is there. We just have to figure out how to get it to those in need.”


Kroger launched the Zero Hunger Zero Waste Innovation Fund, which is putting $1 million in grant funding behind startups and organizations that share in its vision to prevent food waste.


The grocer is doling out awards from $25,000 to $250,000 per innovation in its first year of the funding mechanism, which it announced in February.


Kroger was looking for “big and bold and innovative ideas that will really address this whole issue of food waste,” Eads said, along with ideas that would have a significant footprint.


Ramping up food donations to cut down on waste ...


‘A moonshot goal’ ...