Amazon agrees to change ad after pig industry pressure

The National Pig Association complained to the Advertising Standards Authority over the advert


Farming UK

7 May 2019


Online retailer Amazon has agreed to edit its Echo Dot advert showing a boy feeding kitchen waste to a pig after a complaint made by the National Pig Association.


The advert for the Amazon Echo Dot, which was shown in cinemas, features a small boy with a pet pig. During the advert, the boy scrapes uneaten food from his plate for the pig to eat.


In a complaint to the Advertising Standards Authority, NPA chief executive Zoe Davies pointed out that this is classed as swill feeding, which has been illegal in the UK since 2001.


The swill feeding ban was imposed after pigs fed infected waste food caused the ‘devastating’ 2001 foot-and-mouth disease outbreak, which resulted in the death of millions of farm animals and cost the UK economy £12 billion. Swill feeding became illegal throughout the EU in 2002.


“What really concerns us, is not just the fact that the ad appears to encourage an illegal act, but the fact that we have another disease spreading through the EU, all over China and several other Asian countries called African swine fever (ASF),” she wrote.


She called for the ASA to help the industry in preventing this advert from being shown and ‘keeping ASF and other awful notifiable diseases out of the UK pig population’.


Vet Duncan Berkshire, president of the Pig Veterinary Society (PVS), also complained to the ASA as an individual and to Amazon on behalf of the PVS.


He asked the online retail giant to remove footage of the illegal practice from all forms of media immediately.


The ASA contacted both Ms Davies and Mr Berkshire on Friday May 3, informing them that their complaints have had the desired response...





Lawsuits claimed Amazon fired pregnant warehouse workers who asked for more bathroom breaks: report


By Zack Budryk, The Hill



Seven former Amazon workers filed lawsuits in the last four years alleging that the company fired pregnant warehouse employees for requesting accommodations, according to a new report from CNet.


The lawsuits allege the plaintiffs made various requests for accommodations including fewer continuous hours on their feet and longer bathroom breaks, and that in every case, the women were fired after informing their managers they were pregnant. All the dismissals occurred over the last eight years.


The retail giant settled six of the seven cases out of court, and one is still pending.


In one case, filed in November 2015, Amber Sargent told the company that her doctor had advised her against climbing ladders or lifting anything heavier than 20 pounds. She claims the company put her on a working freeze and did not pay her for over a month, according to the report.


When she returned to work in December of that year, she was still required to do everything her doctor had advised against, and she was fired the following month, according to the publication.


Another plaintiff, Trudy Martinez, said she was advised by a doctor to take three days off when she contracted the flu and a doctor told her there were difficulties detecting her baby’s heartbeat, according to her lawsuit. A human resources official allegedly told her the company “does not accept doctor’s notes” and fired her days later, according to the publication...