More important than ever to diversify destinations for U.S. red meat

African swine fever was a major focus of the pork workshop, due to its potential impact on global pork production and trade patterns.


Source: U.S. Meat Export Federation

via National Hog Farmer - Apr 08, 2019


African swine fever and trade ostacles were top discussion items during the U.S. Meat Export Federation’s recent workshops on its global marketing priorities. Later this spring, the USMEF will submit its Unified Export Strategy to the USDA Foreign Agricultural Service, outlining its proposed utilization of USDA Market Access Program and Foreign Market Development Program funds in Fiscal Year 2020. The feedback collected at these annual workshops helps guide the USMEF’s preparation of the UES.


USMEF Chair Conley Nelson, Chair-Elect Cevin Jones, Vice Chair Pat Binger and Secretary-Treasurer Mark Swanson took part in both workshops. Nelson says industry participants make valuable contributions to USMEF’s planning process.


“One of the unique attributes of USMEF is that it includes so many sectors from across U.S. agriculture, and many are represented at these UES workshops,” Nelson says. “We’re able to discuss trade issues and priorities from the perspective of the livestock producer, the exporter, the packer and even from the feedgrain and oilseed producer. Getting all of these people engaged in this discussion allows USMEF to put together the best possible UES proposal.”


Also participating in the workshops was Tosha Clark, agricultural marketing specialist with the USDA-FAS Office of Trade Programs. Clark explained the UES process and emphasized the importance of developing and submitting a detailed, well-constructed plan. She also offered a status report on the USDA Agricultural Trade Promotion Program, a key component of the Trump administration’s trade mitigation package designed to address the effects of retaliatory measures and other trade barriers impacting U.S. agricultural exports.


These retaliatory measures and other trade obstacles were an important topic of discussion at the UES workshops, as USMEF staff presented detailed updates on marketing activities and market conditions in key destinations for U.S. pork and beef, including both well-established and emerging markets.


ASF was also a major focus of the pork workshop, due to its potential impact on global pork production and trade patterns. National Pork Board CEO...