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·         Veganism a passing fad and ‘will solely final two to a few years’ – claims Dairy Council – Eire

·         Veganism becomes more mainstream — but don't mention the 'V' word



Veganism a passing fad and ‘will solely final two to a few years’ – claims Dairy Council – Eire


by Denis Bedoya, InfoSurHoy

Mar 10, 2019


The vegan trend will only last two to three more years, the CEO of the National Dairy Council, Zoe Kavanagh, has predicted.


In January, there was a 40pc increase in sales of plant-based foods in Ireland, but Ms Kavanagh believes that the expense involved with the vegan diet means that it is a movement that is already halfway through its lifecycle.


“I don’t think it’s forever. We all know people who have tried the vegan diet but have dropped it because it is too expensive and that there are too many restrictions,” she said.


In recent years, vegans have used the month of January to promote a plant-based diet through the Veganuary campaign and dairy farmers have used February to promote the industry through Februdairy. Ms Kavanagh warned that campaigns like Februdairy aren’t the answer to combating myths surrounding dairy and that the industry needs to promote the benefits of dairy all-year round.


According to Stephen O’Leary of Olytico Social Media Monitoring Team, Februdairy has been mentioned on Twitter over 65,000 times in the last month.


“The danger with Veganuary and Februdairy is that it will turn into a tit-for-tat debate,” said Ms Kavanagh. “We have to remember, if it was a true debate, we would win hands down every day of the week. The dairy industry has to set its own agenda and take the lead.”


The NDC will launch a new campaign in May to target young and questioning consumers.


A spokesperson for GoVegan World said veganism is not a fad or a diet...





Veganism becomes more mainstream — but don't mention the 'V' word


By the National Regional Reporting Team's Marty McCarthy

via ABS News Australia - Mar 10, 2019


Changing attitudes towards veganism are seeing fast food chains and even pubs introduce more plant-based food options, as more Australians — particularly millennials — turn away from meat.


About 11 per cent of Australians don't eat meat, for environmental, health and animal welfare reasons.


However there are many Australians who are opting to reduce their meat intake, even if they're not strictly vegan or vegetarian.


Amanda Walker, the co-founder of Lord of the Fries, the largest vegan food chain in the southern hemisphere, said consumers were becoming more ethical about what they put in their mouths.


"There is activism but it's more subversive, it's in the background — activism through the stomach," she said.


"We wanted to make an impact in the area of animal rights but we weren't into animal activism, we were into food, so we opened a vegetarian restaurant."


The business, which sells burgers with patties that look like traditional beef and chicken but are made from plants, grew from a single food truck in 2005, to 24 franchises across Australia and New Zealand.


The word vegan can 'isolate consumers'


A key to that success, was not using the word 'vegan', which Ms Walker said was a word that deterred meat eaters.


"For vegans it is one of the most beautiful words you can hear, but for other people it can cause guilt, confusion, discomfort and a bit of self-blame," she said.


"We experienced at different family events the sort of controversy that comes up when you are vegetarian or vegan, and we wanted to avoid that in our business.


Lord of the Fries is just one of many fast food companies and food manufactures who are opting to play down vegan branding on their products.


Last year, supermarket giant Woolworths placed a plant-based mince in the red meat isle of the supermarket, among beef and pork mince, rather than in the vegetarian section.


Thomas King is the CEO of Food Frontier, a not-for-profit that helps food manufacturers and entrepreneurs get into the business of making plant-based meat alternatives.


He said one of the first things he told fake meat makers was to avoid the term "vegan" on their labelling, because it can isolate consumers.


So called-militant vegans — who damage farm properties to make a statement against livestock production — were also causing reputation damage to the word vegan.


"A lot of these food companies are avoiding using terms like vegetarian and vegan because it is restricting, it can come with certain connotations, so by dropping it they are opening up their products to the mainstream market," Mr King said...


'Not just for hippies' ...