Clock ticks as McDonald's rushes to meet cage-free egg deadline
McD's and hundreds of other companies have pledged to sell only cage-free eggs by 2025. But has Corporate USA bitten off more than it can chew?
Crain's Chicago Business
March 08, 2019
(Bloomberg)—As consumers clamor for cruelty-free protein at the grocery store and in restaurants, big food is obliging them—hundreds of companies have pledged to sell only cage-free eggs by 2025, for example.
But has Corporate USA bitten off more than it can chew?
Producers are trying to create new housing for more than 300 million egg-laying hens across the U.S.—a gargantuan change that can’t happen overnight. Currently, the country is only about a quarter of the way to those commitments, according to Christine McCracken, a protein analyst at Rabobank, a Dutch lender specializing in food and agriculture. The Egg Industry Center at Iowa State University, meanwhile, uses USDA data to estimate that about 17 percent of output is now cage-free, including organics.
Going forward, the transition will cost companies, which include Walmart Inc., McDonald’s Corp. and General Mills Inc., about $7 billion, McCracken predicts. That forecast is “roughly correct,” according to the EIC.
To nudge the industry forward as it confronts this task, the Humane Society of the United States recently sent out a survey to the 100 biggest food companies, asking them to report advances they’ve made in the treatment of livestock like pigs and chickens. It’s also requesting information about companies’ ability to comply with new state laws, like California’s recent mandate on animal housing, and details on what they’re doing to add more plant-based options to their menus. Responses are due June 1.
“Consumers and investors are going to have an opportunity to see which companies actually live up to their policies,” said Josh Balk, vice president of farm animal protection for the Humane Society.
Some companies are ready to report on their progress, while others are more reticent. Kraft Heinz Co. said it now sources 60 percent of its eggs as cage-free or free-range globally. General Mills reached 40 percent cage-free worldwide in 2018 and Campbell Soup said it’s at 16 percent. McDonald’s declined to comment on its progress and Walmart didn’t respond to inquiries.
The changes—which often include the planning, permitting and building of new barns—aren’t easy to make.
“It’s a major construction project,” said Brian Moscogiuri, an egg market analyst with Urner Barry.
But the pace will accelerate, Rabobank’s McCracken said. She cited Proposition 12 in California, which passed in November and established more humane housing requirements for all eggs, pork and veal sold in the state by 2022. As part of these rules, all eggs sold will have to come from hens that are cage-free.
'ENTIRELY DIFFERENT' ...