In this file:
· Applegate's new burger bet: Not meatless, but less meat
… Hormel Foods Corp., isn't throwing in with the likes of the meatless Impossible Burger, but it's tiptoeing in that direction…
· Applegate rolls out 'blend burgers,' as plant-based food trend muscles into meat
… “Our research shows more than 50 percent of consumers want to eat more plant-based foods, yet very few are behaving as vegetarians or vegans,” John Ghingo, president of Applegate, said in an interview Thursday. “They still love meat, they crave meat”…
· Media Release: Meat. The Future. Launch of New Applegate Farms, LLC Products Raise the Bar on Industry Innovation
… blending meat with mushrooms…
Applegate's new burger bet: Not meatless, but less meat
By Mark Reilly, Minneapolis / St. Paul Business Journal
Mar 8, 2019
Applegate Farms, the organic-meat producing subsidiary of Hormel Foods Corp., isn't throwing in with the likes of the meatless Impossible Burger, but it's tiptoeing in that direction.
The Star Tribune reports on the company's new "Blend Burger" product — beef or chicken patties that reduce the amount of meat used in the recipe and replace it with organic mushrooms. Applegate introduced the new burgers this week at the Natural Products Expo West trade show.
A growing embrace of plant-based foods, particularly ones that seek to supplement or outright replace meat-and-dairy offerings, were one of the big trends of the show. That's a reflection of successes like Redwood City, Calif.-based Impossible Foods, which has raised $450 million in funding to market its meatless burger.
Applegate's strategy looks to be seeking a balancing point between the meatless crowd and customers who aren't ready or willing to give up meat entirely — but still want to increase their plant consumption. John Ghingo, president of Applegate, argues that's a pretty big niche: More than half of consumers in its studies say they want to eat more plant-based foods, "yet very few are behaving as vegetarians or vegans."
That view is echoed by General Mills Inc.'s John Haugen...
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Applegate rolls out 'blend burgers,' as plant-based food trend muscles into meat
Plant-based ingredients shape new products at organic food trade show.
By Kristen Leigh Painter, Star Tribune (MN)
March 7, 2019
ANAHEIM, Calif. – Applegate Farms built a natural-meat empire on the belief that meat can be raised better.
Its latest products spring from the notion that meat can be eaten less.
The company, a subsidiary of Austin, Minn.-based Hormel Foods Corp., this week introduced “blend burgers” that reduce the amount of organic beef or turkey in a burger patty and fill it out with organic mushrooms. They are designed to appeal to people who are trying to put a little less meat and a few more vegetables in their diets.
“Our research shows more than 50 percent of consumers want to eat more plant-based foods, yet very few are behaving as vegetarians or vegans,” John Ghingo, president of Applegate, said in an interview Thursday. “They still love meat, they crave meat.”
The rise of plant-based alternatives to traditional meat and dairy products is one of the trends at Natural Products Expo West, one of the food industry’s largest trade shows. It has drawn 88,000 people, from natural and organic food producers and distributors to aficionados, to Los Angeles this week.
Applegate is one of dozens of food companies that rolled out new products at the event. Other companies showed pastas made from edamame, cheese puffs made from chickpeas and fermented hot pepper flakes with probiotics.
In joining the plant-based trend, Applegate and firms like it are paving a middle ground in the age-old divide between meat-eaters and vegetarians.
“Our pursuit is to find smarter ways to create animal-derived products,” Ghingo said. “If plants are a part of that, then we are going to do that.”
He noted that one way for the firm to stand out is by touting the simplicity of its blend burgers. They have just three ingredients: either organic beef or organic turkey, organic mushrooms and organic rosemary. “If you look at a lot of other meat-alternative burgers, the ingredient list is a mile long,” Ghingo said.
About 54 percent of U.S. consumers want to incorporate more plant-based foods into their diet, according to 2017 research from the Hartman Group, with the numbers being even higher among baby boomers.
“The whole world isn’t going to become vegan,” John Haugen, leader of 301 Inc., the venture-capital arm of General Mills, said as he toured the show.
But plant-based alternatives are growing fast, and the most promising ideas are those that could be an easy substitute for an already popular product, such as yogurt, milk or burgers...
Meat. The Future. Launch of New Applegate Farms, LLC Products Raise the Bar on Industry Innovation
Brand to showcase innovative new offerings and product line extensions at Natural Products Expo West 2019
via PRNewswire - Mar 05, 2019
BRIDGEWATER, N.J., March 5, 2019 /PRNewswire/ -- Applegate, the nation's leading natural and organic meat company will introduce a lineup of new products and brand ventures coming to market this year at Natural Products Expo West 2019. The brand's latest innovation includes Applegate Organics® The Great Organic Blend Burger™, the first-of-its-kind burger to be available at national retail that brings new meaning to the Applegate mission: Changing The Meat We Eat®.
"The Great Organic Blend Burger™ is a win, win, win for conscious carnivores, people who crave meat, but also want to incorporate more plant-based foods into their diets. By blending meat with mushrooms, not only were we able to create a burger that is juicy and flavor-packed, but also more nutritious, with fewer calories and less fat, than a regular beef burger," said John Ghingo, Applegate president. "It's a game-changing innovation, and it's one of many ways we're continuing to meet consumers' needs through unique and irresistible products."
The new offerings and product line extensions debuting at Expo West 2019 include:
· Applegate Organics® The Great Organic Blend Burger™: Two worlds collide with Applegate Organics® The Great Organic Blend Burger™, an undeniable combination of humanely-raised organic meat blended with sustainable, organic mushrooms, resulting in a mouthwatering burger that epitomizes clean labels while also catering to the growing population of flexitarians. Launching this March, The Great Organic Blend Burger™ will be available in two varieties: Organic 100 Percent Grass-Fed Beef, and Organic Turkey, both of which offer a value-added twist on the classic burger. The Great Organic Blend Burger™ varieties are made from three simple, organic, non-GMO ingredients: turkey or 100 percent grass-fed beef, mushrooms and rosemary extract, making them nutritious, delicious and Whole30 Approved®.
· Applegate Snackables: Applegate enters the snacking category with the release of Applegate Naturals® Pepperoni and Cheddar Snack Pack and Applegate Naturals® Genoa Charcuterie Plate, the perfect grab-and-go snack packs with cleaner labels and higher standards. The Pepperoni and Cheddar Snack Pack is available in both Turkey and Pork & Beef Pepperoni varieties, and features Applegate Naturals® Medium Cheddar cheese. The Genoa Charcuterie Plate features Applegate Naturals® Genoa Salami, Applegate Naturals® Pepper Jack or Medium Cheddar cheese combined with sweet and savory morsels. Both the snack packs and charcuterie plates include Applegate Naturals® cheese made with milk from pasture-raised cows and are made with non-GMO ingredients.
· Applegate Naturals® No-Sugar Breakfast Sausage: As the popularity of scaling back on sugar consumption continues to rise, Applegate has extended its line of no-sugar added offerings to now include Applegate Naturals® No Sugar Breakfast Sausage. Featuring all the flavor consumers have come to expect from Applegate products, but without the added sugar that so many are trying to reduce from their diets. Made with simple and clean ingredients, no antibiotics or nitrates and nitrites, Applegate Naturals® No Sugar Breakfast Sausage is available in both Original Pork and Chicken & Herb varieties. The latest no-sugar line extension is officially Whole30 Approved® and will have the seal of approval on pack.
The Great Organic Blend Burger™, Applegate Snackables and Applegate Naturals® No-Sugar Breakfast Sausage are available nationwide at a variety of retailers.
· THE NEW FOOD COLLECTIVE ™ by Applegate: Applegate recently announced the launch of THE NEW FOOD COLLECTIVE™ by Applegate, a new premium brand that utilizes pasture-raised meats and small-batch production to create inspired culinary products. The new brand venture includes a line of fresh sausages that is the first pork to be certified by the American Grassfed Association. THE NEW FOOD COLLECTIVE™ by Applegate sources its meat from small farms across Georgia, Kentucky and Missouri that are committed to raising animals on pasture in ways that regenerate soil, improve water retention and boost biodiversity. THE NEW FOOD COLLECTIVE™ line, which is Global Animal Partnership Step 4 rated, is in market now at select Whole Foods Markets stores in the Chicago metropolitan area.
Applegate Naturals® Pepperoni and Cheddar Snack Packs and THE NEW FOOD COLLECTIVE™ by Applegate sausages are also finalists for the 2019 NEXTY Awards. All new products will be sampled at booth #549.
Founded in 1987, Applegate produces high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Our products are made without GMO ingredients, and we source from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of our mission - Changing The Meat We Eat®. Natural can mean many things, but to Applegate natural means our food is:
· From animals raised humanely without antibiotics, hormones or growth promotants
· From animals fed a vegetarian or pasture-centered diet (our beef is 100 percent grass-fed)
· Free of added chemical nitrites, nitrates or phosphates
· Free of artificial ingredients or preservatives
Applegate became a stand-alone subsidiary of Hormel Foods in July 2015. For more information about our products, visit www.applegate.com or talk with us on www.facebook.com/applegate or twitter.com/Applegate.