In this file:
· Former Dairy Brand Debuts World’s First Hemp Milk Creamer
· Elmhurst 1925 To Debut Hemp Creamer, Unsweetened Milked Oats at Expo West
Former Dairy Brand Debuts World’s First Hemp Milk Creamer
Elmhurst 1925 is launching four different flavors of hemp-based creamer, from classic vanilla to golden milk.
by Tanya Flink, VegNews
March 6, 2019
Elmhurst 1925, a 90-year-old dairy company that switched to “milking nuts” in 2017, has just debuted the world’s first hemp milk-based creamer.
This is the company’s first hemp-based product and promises to deliver a creamy coffee or tea experience that does not curdle. Flavors include Original, Vanilla, Hazelnut, and Golden Milk. A barista hemp-milk beverage will also be exclusively available to cafés.
“Hemp is the next big thing,” Elmhurst Marketing Director Heba Mahmoud told VegNews during trade show Natural Products Expo West.
After ditching dairy, Elmhurst has grown into a competitive brand in the non-dairy market, creating a wide range of plant-based milk products made from peanuts, walnuts, hazelnuts, cashews, oats, and almonds. Within these options, Elmhurst also offers flavored varieties, protein drinks, and a barista series.
Per the company’s core values, all of these products are made with six ingredients or less—with the new creamers containing between four to five ingredients, depending on the flavor. Mahmoud said customers can expect these creamers in stores within the next three to four months and to keep an eye out for additional hemp and oat-based beverages.
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Elmhurst 1925 To Debut Hemp Creamer, Unsweetened Milked Oats at Expo West
via BevNet - Feb. 25, 2019
ELMA, N.Y.– Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based nut and grain milks, will be launching new Original Unsweetened Hemp Creamer and Unsweetened Milked Oats at 2019 Natural Products Expo West booth #849. The first hemp creamer on the market, Elmhurst Original Unsweetened Hemp Creamer is crafted with just four ingredients, including real hemp cream, while Elmhurst Unsweetened Milked Oats is made with only three ingredients: oats, water and salt. Expo West attendees are invited to stop-by Elmhurst’s booth during the show to learn more and taste the new innovations.
“Elmhurst 1925 is passionate about leading the plant-based milk category with on-trend innovation, and given the explosive growth of the hemp category, we’re excited to announce the industry’s first hemp creamer,” said Peter Truby, VP of marketing at Elmhurst. “Crafted simply with just four ingredients, including real hemp cream that’s produced from hemp grown on our own fields, Original Unsweetened Hemp Creamer is the first in a line of on-trend varieties we plan to introduce, starting at Expo West.”
Elmhurst Original Unsweetened Hemp Creamer is crafted with just four ingredients and no added sugar, gums or oils. It contains omega-3 ALA fatty acid, and the hemp used make the creamer is grown on Elmhurst’s fields in Western New York. In addition to the original unsweetened variety, Elmhurst will be debuting more on-trend varieties this year for pouring and stirring into hot and iced coffee.
Elmhurst will also be launching Unsweetened Milked Oats at Expo West. Introduced to meet consumer demand, Unsweetened Milked Oats is the counterpart to the brand’s beloved Milked Oats sans added sugar. Made with just three ingredients – oats, water and salt – this plant milk is free of added gums or oils, contains 20 g of whole grains and is stamped by the Whole Grains Council. The high-quality and nutritionally robust oats used in Unsweetened Milked Oats are sourced from the Red River Valley of Manitoba, Canada. Elmhurst Unsweetened Milked Oats is perfect for drinking by the glass, stirring into oatmeal, mixing into smoothies and more.
Like all Elmhurst products, Elmhurst Original Unsweetened Hemp Creamer and Unsweetened Milked Oats are crafted through a unique HydroRelease method. Using just water, this process separates the components of a nut, grain or seed before reassembling them as a creamy, beverage-ready emulsion, maintaining the full nutrition of the source ingredient without added gums or emulsifiers. All Elmhurst plant milks are certified vegan, gluten-free, Non-GMO Project verified, dairy-free, OU kosher and made without artificial flavors, carrageenan, gums or other emulsifiers.
Elmhurst Original Unsweetened Hemp Creamer will be available in March in 16 oz. cartons with an SRP of $4.49. Elmhurst Unsweetened Milked Oats will also be available in March in 32 oz. cartons with an SRP of $5.99. Elmhurst plant milk varieties can be purchased in natural and traditional grocers nationwide, including Whole Foods Market, Wegmans, Bristol Farms, Gelson’s, Publix, Fairway, Shaws and more, plus online at Elmhurst1925.com< and Amazon.com. To learn more about Elmhurst’s plant-based milks, please visit elmhurst1925.com.
About Elmhurst 1925
Elmhurst 1925 makes simple, nutritious and incredibly delicious plant-based nut and grain milks. Elmhurst was founded in 2017, but the company’s roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. After a meeting with plant nutrition pioneer, Dr. Cheryl Mitchell, Henry made a progressive pivot and decided to close his famous dairy plant and found Elmhurst Milked. All Elmhurst plant milks are created through a unique HydroRelease method, which uses water to harness the full nutritional content of raw nuts, grains, and seeds. Nutrients are separated and recombined naturally to form a smooth, creamy beverage without the use of added gums or stabilizers. All Elmhurst varieties have six ingredients or less, no added gums or emulsifiers, and up to four times as many nuts as other leading brands. To learn more about Elmhurst, please visit elmhurst1925.com, or find us Facebook and Instagram.