Lidl names chairman for U.S. operation

Former Aldi executive Roman Heini joins Lidl US leadership team


Russell Redman, Supermarket News

Feb 08, 2019


Poised for a major expansion in metropolitan New York, Lidl has appointed Roman Heini as chairman of Lidl US.


The Germany-based discount grocery chain said Friday that Heini is slated to relocate to the Lidl US headquarters in Arlington, Va., and start in the new post on March 1.


Heini (left) joined Lidl in October from rival discount grocer Aldi, where he served as a joint managing director for the United Kingdom from 2010 to 2014.


His appointment as U.S. chairman marks the second major leadership move by Lidl US within the past year. In May, the company named Lidl Sweden CEO Johannes Fieber as president and CEO of Lidl US, succeeding Brendan Proctor, who held that role since June 2015, when the U.S. headquarters opened.


“Roman’s decision to relocate to our Arlington headquarters with this appointment underscores Lidl’s commitment to the U.S. and is a major step forward in positioning us for dynamic growth,” Fieber said in a statement. “I look forward to welcoming Roman to the U.S. and driving Lidl’s success together.”


Lidl said Heini and Fieber will focus on optimizing operations for the U.S. stores, which number more than 60, and driving Lidl US’ growth into new markets on the East Coast...