In this file:


·         The vegan era, or the end of carnal pleasures

·         Is it Really the 'Year of the Vegan'?



The vegan era, or the end of carnal pleasures

In Spain, there are now millions of “flexitarians,” vegetarians and vegans, but while meat consumption is falling, industrial farming is on the rise


Silvia Hernando, El Pais (Spain)

8 FEB 2019


Health, sustainability and respect for other living creatures are the three main pillars of the argument for reducing or eliminating animal products from our diet. As an increasing number of people not only turn vegan, but also actively promote veganism as a lifestyle, the food industry is taking note. In Spain, there are now millions of “flexitarians,” vegetarians and vegans, but while meat consumption is falling, industrial farming is on the rise.


There is always a warm welcome for visitors to Rocío Cano and Pablo Jurado’s home, not just from the couple themselves but also from their three dogs, who greet you at the door with boundless affection. And once inside, a trio of felines offers a rather more reserved welcome.


Rescued and adopted, the family of six cats and dogs are the only animals ever to cross the threshold of this Madrid apartment. Rocío and Pablo are vegans, as are their daughters Antía, 7, and Navia, 4. Like an increasing number of children, the girls have never tried meat, eggs or dairy.


“There is a lack of information and stigmatization,” says Cano, who explains that they decided to look for a vegan-friendly pediatrician for their daughters, who now take their own food to school. “And the criticism is usually contradictory. They say we only eat lettuce and that being a vegan is expensive. It’s neither more expensive nor more complicated. It’s about being versatile in the kitchen and cooking something other than a chickpea stew.”


Although a recent trend, the habit of eating less meat – or no meat at all – is on the rise in Spain. You can see evidence of it everywhere: in restaurants, stores, on the TV and in magazines, as well as on Instagram, where pictures of so-called “superfoods” abound.


The consultancy firm Lantern did a survey of 2,000 people in Spain in 2017, and found that 6.3% consider themselves flexitarians – which means they generally avoid meat but have not totally turned their backs on it. Vegetarians, who eat dairy, eggs and honey, account for 1.3%. And at the far end of the spectrum, 0.2% are vegan, avoiding any product that might be linked to the slaughter of animals, including clothes and cosmetics. In total, 7.8% of Spaniards over the age of 18 – or more than 3.6 million – are driving a market that is predicted to be worth €4.4 billion globally by 2020.


So which Spaniards are we talking about? ...


Health concerns ...


More pigs than people ...


Following the money ...


Action ...


And finally ...


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Is it Really the 'Year of the Vegan'?


By Clinton Griffiths, AgDay TV, AgDay Anchor, Executive Producer

via AgWeb - February 8, 2019


COMMENTARY:  Forbes and The Economist have each rolled out reports declaring 2019 as the 'Year of the Vegan'.


Twitter claims the animal product free diet was its top food trend last month and 54% of social media influencers now post about veganism.


Uber Eats, the home food delivery service, named 'plant-based' the top trend of 2018 in its end-of-year report. It predicts vegan food will be the most popular pick for 2019 as estimates expect over two billion in sales this year.


Joyce de Brevannes with Erewhon Organic Grocer and Cafe says, "We definitely are seeing more and more people, probably not going all the way vegan but definitely incorporating more vegan items into their diet."


While media coverage is heavy, let's look at the numbers:


According to a report by research firm GlobalData, 6% of U.S. consumers claimed to be vegan in 2017 which is up from just 1% in 2014.


Meat eaters, however, aren't fading away. As we've reported from our partners at Drovers, Americans ate a record amount of red meat and poultry in 2018. USDA says per capita consumption of red meat and poultry was estimated at 220 pounds, and that trend is expected to continue.


USDA also says having beef on the menu has been shown to increase restaurant traffic by 45 percent.


But, even for die-hard vegetarians, the struggle is real. Recent surveys found 51% of millennial vegetarians have consumed meat in the last week, another survey of 11-thousand Americans found that 84% of people who have adopted vegetarianism or vegan diets at some point in their lives have gone back to eating meat.


Finally, two other surveys, one from CNN and one from USDA, found two-thirds of vegetarians when asked had eaten meat within the last 24 hours.


Growing up in a cattle and ranching family, vegan isn't ever going to be my thing and that's okay. I'm not going to tell anyone what to do because it's your body and your life. Of course, I expect the same courtesy…