Target changes app after KARE 11 investigation

After a KARE 11 investigation and because of your feedback, changes are coming to the Target app.


Author: Chris Hrapsky, KARE 11 (MN) 

February 7, 2019


MINNEAPOLIS — Target changed its app Wednesday night after a KARE 11 investigation found certain prices on the app switched when customers entered the parking lot of Target stores.


An updated version of the retailer’s app now clearly says either “online” or “in-store” next to the price of every product on the app.


"We appreciate the feedback we recently received on our approach to pricing within the Target app," said a Target spokesperson in an emailed statement to KARE 11. "We’ve made a number of changes within our app to make it easier to understand pricing and our price match policy."


Our two-month investigation began with a concern from a viewer who bought an electric razor for $99.99 in a Target store but found the same product switched on the app to $69.99 once she returned to her car.


To test this further, we selected 10 products on the Target app at random, ranging from toys to bottled water to vacuum cleaners. When we entered the store, four of the 10 products jumped up in price on the app.


An Apple Watch band went up $2, a Shark vacuum went up $40, a Graco child car seat jumped $72 and a Dyson vacuum shot up $148 on the app while inside the store.


Our list of 10 items was a total of $262 cheaper in the back of the parking lot on the app with no indication that the prices had changed...


more, including video report [3:04 min.]