Canadian Butcher Launches Vegan Meat to Be More Sustainable


Kat Smith, Live Kindly

Feb 7, 2019


Canadian butcher chain Meridian Farm Market now offers the vegan Beyond Burger made by California-based food company Beyond Meat at several of its locations throughout British Columbia. The shops customers are increasingly interested in sustainable plant-based options, according to CEO and president Josh Penner.


The decision follows the release of Canada’s new food guide, which recommends eating less meat and dairy in favor of whole, plant-based food. The butcher chain first began selling the Beyond Burger when it became available last summer, Penner told the Daily Hive. Some locations also sell fresh fruit and veggies.


“We’re just about selling great food and it’s not just that we sell products that are appealing to taste, but also appealing to people’s values and we have customers telling us the things that they want and we’re always listening,” said Penner.


It’s not the first time Meridian Farm Market has sold vegan meat, but Penner believes that the Beyond Burger, which he calls “shockingly similar” to a beef patty, appeals to meat-eaters. “It makes it open and available to a new audience that maybe wasn’t as interested in vegan or vegetarian options before,” he said.


Penner also thinks it’s “entirely possible” that the meat industry could change in the future as the demand for vegan food grows and new options that rival the real thing come to market. “I think we’re going to see a lot more opportunity and offerings available for consumers,” Penner said...


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