In this file:

 

·         Checkoff-funded Beef Quality Assurance program’s online certification option reaches major milestone

More than 50,000 have been certified through new, convenient process

 

·         6 Beef Checkoff programs being pursued in 2019

Six new programs are being pushed by the Beef Checkoff to help increase demand in 2019.

 

 

Checkoff-funded Beef Quality Assurance program’s online certification option reaches major milestone

More than 50,000 have been certified through new, convenient process

 

Agrinews (IL)

Feb 6, 2019

 

CENTENNIAL, Colo. — More than 50,000 cattle producers have been certified through the Beef Quality Assurance program’s new online learning system since it was first offered in February 2017.

 

Throughout the country hundreds of thousands have now become BQA-certified through in-person and online training, with an estimated 80 percent of the U.S. fed beef supply now touched by BQA-certified operations.

 

The beef checkoff-funded BQA program is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions.

 

BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase - and can trust and have confidence in the entire beef industry.

 

Online BQA training provides 24/7 access to the program through a series of videos and animation. While in-person training is still available through numerous sessions conducted by in-state BQA coordinators throughout the country, online certification provides a chance for certification at any time.

 

Three courses are available...

 

more

http://www.agrinews-pubs.com/livestock/checkoff-funded-beef-quality-assurance-program-s-online-certification-option/article_66f34b9e-c37d-592f-8b17-f8c0d851097a.html

 

 

6 Beef Checkoff programs being pursued in 2019

Six new programs are being pushed by the Beef Checkoff to help increase demand in 2019.

 

By Kindra Gordon, Beef Magazine

Feb 06, 2019

 

The Beef Checkoff program is like yeast in a bread recipe, stated Dodge, Neb. cattle producer Joan Ruskamp during a Checkoff Update session Jan. 31 at the 2019 Cattle Industry Convention in New Orleans. Ruskamp, who served as chairman of the Cattleman’s Beef Board for 2018, noted that often people forget the yeast is there, but it has an important job to help the bread rise.

 

Similarly, she expressed that the Beef Checkoff is helping the industry “rise” to increase consumer beef demand and producer profitability. Here are highlights of six Beef Checkoff campaigns being pursued:

 

1.    The Drive: To better share and connect with beef producers who fund the Beef Checkoff, a new effort called The Drive has been launched. Sarah Metzler, director of organizational communications for the Cattlemen’s Beef Board, describes The Drive as a “multi-tiered publishing platform for producers” that will include information about both state and national Beef Checkoff efforts – and feature real beef producers sharing their experiences with the Checkoff.

 

Various print, broadcast and online formats will be utilized to better communicate how checkoff dollars are spent. Look for a national print ad campaign, radio ads and the inaugural The Drive newsletter – 100,000 print copies were mailed to producers in January and an e-newsletter version was shared with 14,000 subscribers.

 

Of The Drive, Metzler told Cattle Industry Convention attendees, “We have an obligation to listen; we need to hear what producers need from us. And, we have an amazing beef story to tell. We need to champion our projects.” Learn more and subscribe to The Drive at DrivingDemandforBeef.com.

2.    Collaboration with Cowboy Ninja: Checkoff programs throughout 2018 and into 2019 involved several campaigns with Cowboy Ninja Lance Pekus, including features about his ranch life in Idaho and favorite beef recipes on the “Beef. It’s What’s for Dinner.” website, development of a “Farm To Gym 20-Minute Workout,” and Pekus’s participation in the nation’s largest health and fitness expo in Washington, D.C. representing the beef industry. At the opening general session of the Cattle Industry Convention, Pekus shared remarks about his experiences – and love for beef – with attendees.

 

3.    Chuck Knows Beef ...

 

4.    Sushi meets beef ...  

 

5.    Beef in the classroom ...

 

6.    Veal’s consumer campaign debut ... 

 

more, including links  

https://www.beefmagazine.com/communication/6-beef-checkoff-programs-being-pursued-2019