Corn Growers, MillerCoors Respond to Bud Light Corn Syrup Commercial
Wyatt Bechtel, FarmJournal's Pork
February 5, 2019
The dust is starting to settle after the controversy in agriculture related to Bud Light’s Super Bowl advertisement touting its lack of corn syrup.
Miller Lite and Coors Light were called out by Bud Light during several Super Bowl commercials in its “Dilly Dilly” series of advertisements. The commercials got an immediate reaction from farmers and beer drinkers through social media, much of it being negative to Bud Light’s tactics.
MillerCoors, owner of the two light beers using corn syrup, responded to Anheuser-Busch Co. with an advertisement in the New York Times on Feb. 5. In the print advertisement for Miller Lite, the brewer thanked Bud Light for pointing out to such a large audience that their beer is brewed with corn syrup.
Miller Lite was also sure to point out that Bud Light did not make a distinction between “corn syrup” and “high fructose corn syrup” during the Super Bowl TV spots. “To be clear, ‘corn syrup’ is a normal part of the brewing process and does not even end up in your great tasting can of Miller Lite,” the advertisement reads.
The New York Times advertisement also highlights that Miller Lite is proud to source its corn syrup from American farms.
“It’s unfortunate that our competitor’s Big Game ad created an unnecessary #corntroversy. However, we thank them for starting this conversation on such a big stage because it allows us to clarify the truth and remind beer drinkers that Miller Lite has more taste than Bud Light with fewer calories and half the carbs,” the advertisement closes.
The Miller Lite advertisement was additionally shared on Twitter and has been getting praise from farmers with a number of replies: