Smithfield acquires a sausage producer in Arad
by Alina Stan, MagazinulProgresiv.ro (Romania)
05 Feb 2019
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Smithfield, the world's largest pork producer and leader of the local market, bought Maier Com, a sausage factory in Arad County, wholly owned by Romanian entrepreneur Radu Maier.
The transaction was completed in January and aimed at "consolidating Smithfield Romania operations by adding a new meat processing unit to existing capacities in Romania (farms, FNC, slaughterhouses, sausage factories)," said Smithfield.
"At the time of purchase, Maier Com had little volume or distribution, but will certainly contribute in the future to the increase in the volumes of sausages produced and distributed in Romania. The company commits itself to continue investing in the continuous improvement of all our production facilities, always keeping in mind the ultimate goal of delivering products at the highest quality level and best service to customers and consumers of our products, "Smithfield Romania .
Smithfield Romania SRL is part of Smithfield Foods, Inc. of the US, which is part of the WH Group Limited group in China. The latter acts as a holding company for investment, being mainly involved in the production of pigs, the production and marketing of fresh meat of pigs and packaged meat.
In Romania, Smithfield Foods, Inc. mainly includes pig breeding and the sale of live pigs, as well as the production and marketing of fresh pork. The company operates 46 farms in Timis and Arad counties, along with four pig husbandry units and two combined feed factories.
Maier Com has been operating on the market since 1994 and was fully owned by the entrepreneur, Radu Maier. The producer ended the year 2017 with business of 10.5 million lei and a net profit of 251.076 lei, according to the information provided by the Ministry of Finance.
Smithfield also acquired in 2017 the Romanian sausage producers Elit and Vericom, which together operated five factories and five distribution centers with a total of 12,000 customers.