Russia’s biggest meat producer closes online store
By Vladislav Vorotnikov, GlobalMeatNews
Russian agricultural holding Miratorg has closed its online store, with the company no longer planning to sell meat through the internet platform, Nina Teltsova, official spokesperson of Miratorg told GlobalMeatNews.
Teltsova explained that the online store was a pilot project and “it eventually has not proved to be worthwhile”. Teltsova added that Miratorg planned to focus on offline retail.
The online store was serving customers in Moscow, limited to the city’s ring road. The project was launched in early 2018, offering the full product range available in Miratorg’s stores, with the price for delivery ranging between RUB299 ($4.50) and RUB500 ($7.60) and free delivery for any single order spend above RUB3,000 ($46).
In February 2018, Miratorg reported that it was harbouring plans to open online stores serving other Russian regions.
Miratorg currently runs a brick-and-mortar retail chain with 45 supermarkets and 14 small meat stores. In 2012, Miratorg president Viktor Linnik said the company planned to open 500 stores across Russia in the next three years. As of early 2014, there were 86 outlets in Miratorg’s retail chain, but the Russian meat giant was forced to close 40% of its stores, as they weren’t generating the profitability the company was expecting.
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