Hy-Vee tests grocery shopping app to reduce food waste

Flashfood serves up discounts on near-expiring products


Russell Redman, Supermarket News

Feb 01, 2019


Hy-Vee Inc. has begun piloting a mobile shopping app that helps grocery retailers cut back on food waste.


Called Flashfood, and developed by a Toronto company of the same name, the app enables consumers to browse and buy food items nearing their “best before” date at “significantly reduced” prices, Hy-Vee said Friday.


The West Des Moines, Iowa-based grocer said the Flashfood App pilot is now under way in Wisconsin at both of its Madison locations and its store in Fitchburg.


“At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste. In 2018 alone, our food waste diversion programs at all our Hy-Vee stores have kept more than 25 million pounds of food waste out of landfills,” Jessica Ringena, vice president of innovation and business development the supermarket chain, said in a statement. “This partnership with Flashfood is just one more way we can further increase our sustainability efforts.”


To use Flashfood, customers...