Hy-Vee tests grocery shopping app to reduce food waste

Flashfood serves up discounts on near-expiring products

 

Russell Redman, Supermarket News

Feb 01, 2019

 

Hy-Vee Inc. has begun piloting a mobile shopping app that helps grocery retailers cut back on food waste.

 

Called Flashfood, and developed by a Toronto company of the same name, the app enables consumers to browse and buy food items nearing their “best before” date at “significantly reduced” prices, Hy-Vee said Friday.

 

The West Des Moines, Iowa-based grocer said the Flashfood App pilot is now under way in Wisconsin at both of its Madison locations and its store in Fitchburg.

 

“At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste. In 2018 alone, our food waste diversion programs at all our Hy-Vee stores have kept more than 25 million pounds of food waste out of landfills,” Jessica Ringena, vice president of innovation and business development the supermarket chain, said in a statement. “This partnership with Flashfood is just one more way we can further increase our sustainability efforts.”

 

To use Flashfood, customers...

 

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