In this file:

 

·         Bud Light touches nerve with corn syrup Super Bowl ads

… The National Corn Growers Association rebuked the brand for boasting that Bud Light does not use the ingredient… 

 

·         Bud Light takes shot at corn syrup in Super Bowl commercial

… The association, which says it represents 40,000 corn farmers nationwide, tweeted that America’s corn farmers were “disappointed” in Bud Light, and thanked Miller Lite and Coors Light for “supporting our industry”…

 

 

Bud Light touches nerve with corn syrup Super Bowl ads

 

Associated Press

via KTIC - February 4, 2019

 

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

 

The spots trolled rival brands that use corn syrup. One showed a medieval caravan schlepping a huge barrel of corn syrup to castles owned by Miller and Coors.

 

The National Corn Growers Association rebuked the brand for boasting that Bud Light does not use the ingredient.

 

The association, which says it represents 40,000 corn farmers nationwide, tweeted that America’s corn farmers were “disappointed” in Bud Light, and thanked Miller Lite and Coors Light for “supporting our industry.”

 

more

http://kticradio.com/agricultural/bud-light-touches-nerve-with-corn-syrup-super-bowl-ads/

 

 

Bud Light takes shot at corn syrup in Super Bowl commercial

 

Erik Brady, USA TODAY

Feb. 4, 2019

 

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

 

The beer takes a whack at Miller Lite and Coors Light in a Super Bowl ad that combines the medieval with the modern — namely, the current concern about labeling ingredients.

 

Bud Light’s familiar comic kingdom gets a shipment of corn syrup. Then, since it doesn’t use that in its beer, the kingdom takes the cask of corn syrup on a great journey to the kingdoms of Miller Light and Coors Light.

 

“This is an important message that we want to deliver,” Andy Goeler, vice president of marketing for Bud Light, told USA TODAY Sports. “And what better way to do it than to call on our medieval characters?”

 

Bud Light, beginning this month, prominently lists its ingredients: Water, barley, rice and hops. Many brands already include calories and other nutrition information on containers or packaging, but Bud Light said it is first to list ingredients. Such labels aren’t legally required for alcohol products.

 

“We think it is good for the beer industry as a whole to be transparent about what’s in your beer,” Goeler said. “Just as important as what’s in is what’s not in our beer. … No corn syrup, no preservatives, no artificial flavors. Those are powerful things for people to know.”

 

However, the campaign didn't go over so well with some, as the National Corn Growers Association rebuked the brand for boasting that Bud Light does not use the ingredient.

 

The association, which says it represents 40,000 corn farmers nationwide, tweeted that America’s corn farmers were “disappointed” in Bud Light, and thanked Miller Lite and Coors Light for “supporting our industry.”

 

more, including videos

https://www.desmoinesregister.com/story/money/agriculture/2019/02/04/bud-light-super-bowl-commercial-kingdom-loves-ingredient-list-corn-syrup-growers-association-iowa/2765954002/