Pork Roasts Are Out as Millennials Opt for Pre-Sliced Stir Frys


††† U.S. pork group says meat industry is lagging behind trends

††† Consumers want smaller portions that are ready-to-cook


By Lydia Mulvany, Bloomberg†

January 10, 2019


Millennials are poised to make grandmaís pork roast a thing of the past.


Americans today are busier and living in households with fewer mouths to feed. Thatís changing the way theyíre eating dinner, and for the pork industry, that means thereís not enough pre-portioned, pre-sliced, pre-marinated pork at the grocery store that can be tossed into a last-minute stir fry for dinner.


The meat industry has lagged behind other foods and brands in adapting to the new trends, said Jarrod Sutton, vice president of domestic marketing for the National Pork Board. To catch up, the organization, which researches and promotes the meat, released the first of a series of reports on Thursday that gives a comprehensive look at how U.S. consumers eat. This installment is on dinnertime.


Commodity companies have struggled to boost profits in recent years as changing tastes and a fast-paced lifestyle mean consumers prefer specialty items and easy-to-cook meals. Thatís pushed meat producers including Smithfield Food Inc. and Tyson Foods Inc. to focus on value-added products such as sliced ham and marinated pork chops.


Smaller Portions


Pork will increasingly be an ingredient...


... Bacon has been doing it right, Sutton said. Itís a versatile ingredient...