In this file:
· Walmart kicks off TV campaign for grocery pickup
· Kroger and Microsoft partner up to take on Amazon
· Walmart donates 7.7 million pounds of food to fight hunger in New Mexico
Walmart kicks off TV campaign for grocery pickup
Media blitz backs up retail giant’s omnichannel grocery push
Russell Redman, Supermarket News
Jan 07, 2019
Walmart is backing up its massive expansion of online grocery fulfillment with what it calls its biggest campaign for grocery pickup.
Barbara Messing, chief marketing officer for Walmart U.S., said yesterday that the retailer has launched a series of eye-catching, action-packed television commercials to emphasize the speed and convenience of the Walmart Grocery Pickup service.
“We’ve created TV commercials for Walmart Grocery Pickup and promoted the service in other ways. But with the service now available nationally and growing in both popularity and to even more locations this year, we’re kicking off 2019 with our biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup,” Messing said in a blog post on Sunday.
The campaign, which launched during the Golden Globes awards program on NBC Sunday night, uses famous cars from TV and movies to highlight the “magic moment” of the grocery pickup experience — when a Walmart associate loads groceries ordered online into a customer’s car, according to Messing.
Famous vehicles appearing in the humorous, 15-second to 1.5-minute spots include the Batmobile, the Ghostbusters ambulance, Knight Rider Firebird, Dumb & Dumber “Mutt Cutts” van, Scooby Doo Mystery Machine, Jurassic Park SUV, Cinderella glass carriage, Flintstones foot-powered car and Back to the Future flying DeLorean...
Kroger and Microsoft partner up to take on Amazon
By Nathaniel Meyersohn, CNN Business
via ABC 57 News/WBND (IN) - Jan 8, 2019
(CNN) -- Kroger is tapping Microsoft to help create grocery stores of the future, and keep up with Amazon and Walmart.
The two companies announced a partnership on Monday that will bring digital shelves, price tags, and advertisements to two pilot stores in Ohio and Washington State, near each company's headquarters.
The stores are designed to make it easier for customers and workers to navigate the stores, saving shoppers time and Kroger money.
Kroger has been partnering with companies such as Nuro, Ocado, and Walgreens as it aims to speed up grocery delivery and pickup, and experiment with digital tools to support its network of physical stores.
The grocery chain is trying to give shoppers—who are increasingly browsing and buying everything from consumer electronics to breakfast cereal online—more reasons to visit physical stores.
Under the latest partnership, customers can first build a shopping list using Kroger's Scan, Bag, Go self-checkout app.
Then, the app works with cloud-based software and sensors in the store to guide them around as they check off items on their list. For example, if a customer is looking for pasta, the app will direct the customer to the correct aisle. As the customer nears the aisle and approaches the type of pasta they chose, a personal avatar — like a banana or an avocado —will light up that directs them to the right one. They'll scan the item to check out, and the system will route the customer to the next item on their list.
"The notion of Kroger having to figure out what digital looks like in store for a grocery shopper is super important," said Jason Goldberg, head of the commerce practice at digital agency SapientRazorfish. He believes the tech could appeal to customers who want more information about the food they're buying, where it comes from, and how to store it in their homes.
Shelves at the two tech-enhanced stores will also look much different than traditional stores.
Instead of paper tags for prices and promotions, they will be digital. That creates room for Kroger to sell advertising space to brands, which could provide a new profit stream in the low-margin grocery business.
Switching will help Kroger quickly change prices on products and create deals, instead of an employee manually making the changes. Kroger said it will boost workers' productivity, since employees will be able to quickly locate products for customers' curbside grocery pickup orders.
Kroger's (KR) move is a play to...
Walmart donates 7.7 million pounds of food to fight hunger in New Mexico
Las Cruces Sun-News (NM)
Jan. 7, 2019
Community snapshot: Walmart and the Walmart Foundation recently announced they have donated more than 7.7 million pounds of food to New Mexico food pantries and nonprofits helping fight hunger during fiscal year 2018. The food donations and hunger relief support are part of Walmart’s overall $14 million cash and in-kind contribution to New Mexico nonprofits during FY18 to support communities where it operates.